Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. Although increased revenue is the ultimate objective, you can’t forget the end goals for landing page strategies are increasing traffic and conversion. What Makes a Good Landing Page? Landing Page Best Practices.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Bruce Stuart, Partner at CHANNELCORP .

Channels 69

Channels Strategy Margin Ideal Customer Profile 69

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. One of the biggest challenges to scaling revenue?

Channels 100

Channels Lead Rank Hiring Lead Scoring 100

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Channel Use: 80% of companies responded on only one communication channel and neglected to use multiple channels, particularly phone calls.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

Zoominfo

MAY 22, 2024

If the original ZoomInfo platform was the world’s best roadmap to higher revenue, ZoomInfo Copilot is a luxury, chauffeur-driven journey, giving salespeople a uniquely customized, guided experience based on their accounts, their targets, and their company’s objectives. That’s exactly what ZoomInfo Copilot can do.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Pipeliner

OCTOBER 29, 2022

The company’s Proof BusinessGPS is the world’s best and fastest automated Marketing and Revenue Optimization platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”. Revenue Management: Innovation and Optimization. He is CSMO at Pipeliner CRM.

Revenue 52

Revenue Video Marketing Advertising 52

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Channels 100

Channels Video Hubspot Face-to-face 100

Showpad

SEPTEMBER 23, 2021

Our customers told us that they were looking for new ways to stand out in a remote world and engage with their prospects. As people lost the freedom they’d previously taken for granted—freedom to do simple things like eating out and gathering in groups—they suddenly felt protective of their free time. Are prospects put off by pricing?

Channels 72

Channels Video Pivotal Scale 72

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. Although increased revenue is the ultimate objective, you can’t forget the end goals for landing page strategies are increasing traffic and conversion. What Makes a Good Landing Page?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. Highspot’s content management and content governance capabilities ensure that reps are ready to engage prospects and customers, and empower buyers to make decisions, faster.

Revenue 98

Revenue Scale Government Sales Enablement 98

Hubspot Sales

OCTOBER 29, 2017

But before your company forks over any more of your hard-earned revenue on sales training, you should check out the hours of free training on YouTube first. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Otherwise, you might spend all day on YouTube.

Channels 112

Channels Video Training Hiring 112

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Pointclear

MAY 18, 2016

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. Today we’ll discuss driving revenue from all sources using something I call the RING formula: Drive revenue from all sources: inbound, nurture and proactive outbound. Here’s why. Pretty impressive.

Revenue 140

Revenue Inbound Outbound Marketing 140

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. Going after the most promising leads first can have a huge impact on your conversion rates, engagement and revenue. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group).

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. Your prospects will figure out if you’re fantastic and amazing without you bragging about it.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Partners in Excellence

JUNE 9, 2021

To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. Social channels are increasingly cluttered and ineffective.

Lead Rank 143

Lead Rank Channels Customer Service Sales Qualified Lead 143

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

BrainShark

OCTOBER 25, 2022

When product marketing and sales enablement align their efforts, they can help to align the entire revenue organization, provide comprehensive support to the sales team, and drive greater revenue for the whole company. These separations prevent effective collaboration, which results in each group failing to understand the other.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

Crunchbase

FEBRUARY 13, 2023

Most sales teams know that selling without a dedicated sales prospecting list rarely yields good results. In this guide, we’ll cover everything you need to know about building a prospecting list, starting with key definitions and a rundown of the benefits. What is sales prospecting? What is a prospect list?

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Top of Funnel Sales Qualified Lead 52

Crunchbase

FEBRUARY 13, 2023

Most sales teams know that selling without a dedicated sales prospecting list rarely yields good results. In this guide, we’ll cover everything you need to know about building a prospecting list, starting with key definitions and a rundown of the benefits. What is sales prospecting? What is a prospect list?

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Top of Funnel Sales Qualified Lead 52

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Vendor Neutral

AUGUST 26, 2021

6 Tactics for Revenue Operations Success in a Hybrid Landscape. Enabling Revenue Operations When Teams Aren’t in the Same Room. What Is Revenue Operations? What Is Revenue Operations? Revenue operations (or RevOps) is relatively new in the B2B sector, but the role is quickly gaining traction in organizations.

Revenue 52

Revenue Webinar Metrics Face-to-face Microsoft 52

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

Channels 48

Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

Channels 48

Channels Benefit Scale Hiring 48

Janek Performance Group

APRIL 2, 2024

And this often begins with prospecting. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, 32% don’t know how much time reps prospect. Of course, these should include a mix of channels and be spaced over time. This is a missed opportunity. Only 31.5%

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Mereo

MAY 28, 2020

The question is not if you should redeploy your sales and marketing budgets for the second half of 2020 but rather how to best do so with an integrated strategy to drive a Revenue Rebound. trade shows, industry forums, user group events, thought leadership events), many of which are being cancelled, with good reason, left and right.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Though no two buyers are exactly the same, they can be grouped into similar behaviors. This grouping helps with targeting, approach, and overall selling strategy. You can maximize their value by re-evaluating their relationship in numbers.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Janek Performance Group

MAY 22, 2024

Managing vast amounts of data related to leads, prospects, and market trends can be overwhelming and inefficient. This enables sellers to prioritize prospects based on their likelihood to convert. AI-powered personalization delivers tailored content, recommendations, and offers to individual prospects.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Lead Qualification 62

Highspot

AUGUST 23, 2019

The term ‘revenue enablement’ has recently surfaced in our industry conversation, which may raise an eyebrow given the rapidly evolving sales enablement category itself is still emerging. customer success, channel sellers, sales engineers, marketing personnel). Revenue Enablement Enters the Conversation.

Revenue 40

Revenue Face-to-face Sales Enablement Retention 40

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sales Hacker

APRIL 24, 2020

It doesn’t matter what company you work for; what stage you’re at in your sales career; or whether you prefer to use emails, phone calls, or LinkedIn messages when you’re prospecting — the biggest problem that all sales and customer success reps struggle with is still the same: ensuring your ideal prospects convert. Think about it.

Pipeline 92

Pipeline Prospecting How To Ideal Customer Profile 92

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. A chance to tour (and maybe even race on?) Austin’s F1 track.

Media 72

Media Company Distribution How To 72

Hubspot Sales

JUNE 22, 2018

Prospecting is hard for most salespeople. In fact, getting a response from prospects was identified as the hardest part of the sales process in the 2018 State of Inbound Sales Report. They are also top-notch experts at prospecting. So, without further ado, here are 45 tips on prospecting from three of my favorite sales experts.

Buyer 109

Buyer Prospecting Top of Funnel Ideal Customer Profile 109