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Don't Underestimate the Power of Good Sales Content and Collateral

Janek Performance Group

The middle of the pipeline can sometimes be an awkward purgatory – you’ve captured their interest, qualified, and are working the opportunity, but the prospect isn’t quite ready to make a decision. It often comes down to quality sales content and collateral that can be shared to give you a strategic advantage.

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Nurturing Beyond Email to Accelerate Your Pipeline

Sales and Marketing Management

Your VP of sales looks at you out of desperation and asks if there is anything marketing can do to help accelerate the pipeline/improve the win rate? It’s now common for demand gen teams to batch-email-blast open pipeline contacts with discount offers or other urgency-creating promotions. Yet this is not enough.

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It’s a great time to start upgrading your clients

Sales 2.0

Deals are stuck in the pipeline and new opportunities are in short supply. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Managing your pipeline to the longer decision-making timelines of large accounts. Much buying is “paused.” A time to plan. What happens after this crisis is over?

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. For the sales team, forecasting the pipeline based on conversation and intent data —versus a hunch—is critical for supporting the overall revenue growth. Sales teams. Customer success teams.

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Sales Acceleration: Email Tracking and Sales Collateral Analytics Answer the Prospect Engagement Question

The Science and Art of Selling

But now, owing to increasingly sophisticated tracking technology for email and sales collateral, sales people can now readily control and monitor buyer behavior. LiveHive has developed a sales collateral analytics tool designed to measure if the buying and selling cycle is aligned. Articles Headline'

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11 Ways to Activate Sales Content to Accelerate Revenue

Allego

Your first priority is to deliver the best sales content that will move deals through the pipeline. You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors.

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Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. As a result, most organizations’ collateral is aimed at that Active Buyer, boldly traversing 57% of their journey before succumbing to a salesperson. By Tibor Shanto. For many, you will find one piece or set aimed at your market.

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