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The Modern Marketer’s Guide to Micro-Moments

Zoominfo

Take a look at these telling statistics: Consumers now spend more than 5 hours a day on their cellphones ( source ). According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In addition, marketing analytics tools, like Google Analytics, Kissmetrics, and Mixpanel offer comprehensive tracking of campaign effectiveness. Assigning quantifiable value to leads, software like Leadspace and Velocify enables you to prioritize and target your most profitable prospects.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. First-touch attribution A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

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How the Growth of SaaS Makes Life More Difficult for Customers and What to Do About It

Openview

For example, I’d often get calls from prospects asking “So wait, how are you different from Google Analytics?”. You can’t do anything like that with Google Analytics!”. In my head (though thankfully never out loud) I’d be screaming: “I just told you! We’re nothing like them.

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Top 5 Trends at Dreamforce 2019

LevelEleven

The goal of Salesforce Einstein is to provide comprehensive and up-to-date views of customers and prospects. Now, more than ever, it is important to engage your customers and prospects before, during, and after the sales cycle. One of the most noticeable uses of Einstein is voice activation. Customer Engagement.

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How to Use Intent Data to Drive Sales

LeadBoxer

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. How prospects are using social media. However, that prospect may have been researching your competitors long before ever coming across your brand. Ads clicked on. All of this data is useful.

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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

But how can you reach prospects? Many consumers search the internet to investigate products and services before they buy. Creating a website for your real estate business will show prospective clients what you have to offer. This ensures your posts show up in prospect search results every time. Create a Zillow profile.