Remove Conversion Remove Demand Generation Remove LinkedIn Remove Prospecting
article thumbnail

LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices. LinkedIn Video Specs.

LinkedIn 116
article thumbnail

How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). They become part of the conversation building credibility and precious trust. This Social 3.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. However, when your teams are in sync, you’re well-positioned to drive conversions and increase revenue. Every day at 1 p.m. We recommend the following.

Lead Rank 130
article thumbnail

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. This is much more expensive, but results in higher conversion rates.

Lead Rank 130
article thumbnail

The Pipeline ? In Conversation ? How to Shorten the Sales Cycle

The Pipeline

In Conversation – How to Shorten the Sales Cycle. Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution. Demand Generation. Prospecting. 3 R’s of Prospecting Success.

article thumbnail

B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

Defining Authority Marketing for B2B Companies During our conversation, I asked Frank to define authority marketing for B2B companies. Frank also noted that technical founders face an additional challenge in communicating effectively with their prospects. Stay tuned for more enlightening discussions in our upcoming podcasts.

article thumbnail

Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. But this isn’t true if you use good lists.