Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 3: Competitive displacement play. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Partners in Excellence

OCTOBER 31, 2022

I see a lot of discussions about “forcing sellers to waste selling time by doing their own research.” ” Increasingly, I see people recommending outsourcing this research, freeing the time up to make more calls. Clearly, too many sales people don’t know how to do research, as a result, they waste a lot of time.

Research 62

Research Outsourcing Services Ideal Customer Profile Data 62

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Your Marketing Automation System.

Research 127

Research Prospecting Face-to-face Twitter 127

Smooth Sale

OCTOBER 24, 2022

Attract the Right Job Or Clientele: Do You Use Research to Plan? The juncture is the time for us to use research to plan. Researching the suggestions for strategy, new apps, and technology is vital to ensure they are safe to implement and adhere to our values and that our brand remains safe. Your Story: Use Research to Plan.

Research 78

Research Hiring Networking Social Media 78

LeadFuze

JANUARY 2, 2024

Keyword research using AI is like having a megaphone that reaches just the right ears. Table of Contents: The Role of AI in Modern Keyword Research What Is an AI Keyword Generator? Can you automate keyword research? How do you use ChatGPT for keyword research? It’s smart fishing in the sea of search engines.

Research 52

Research Tools Cost Per Click Lead Rank 52

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Smooth Sale

FEBRUARY 10, 2022

Attract The Right Job Or Clientele: Are You Properly Researching A Web Host? Note: Our collaborative Blog asks plus offers insights into, ‘Are You Properly Researching A Web Host?’. Below you will gather ideas for properly researching a web host and questions to ask upfront. Properly Researching A Web Host.

Research 78

Research Hiring Guarantee Google 78

Apptivo

DECEMBER 25, 2022

How to nurture sales lead to conversion? The growing online market density has, in some way, changed the way customers behave and think. In marketing, content reigns supremacy as it increases brand recognition and value across various channels. How to nurture sales leads to conversion? Aligning sales and marketing teams.

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Conversion 98

Partners in Excellence

SEPTEMBER 13, 2021

In our last discussion, he said, “Things have changed completely, I’m now having the right conversations with my prospects!” We have to shift the conversations we are having with our customers. He did his homework, researching the customer organization and individuals.

Conversion 99

Conversion Ideal Customer Profile Channels Customer 99

Hubspot Sales

MAY 24, 2021

Having conversations with prospects is baked into sales — in a lot of ways, it's the basis of the whole concept. You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. You can't do that without doing your research.

Conversion 134

Conversion Scale Lead Rank Lead Scoring 134

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. This event can occur when a company surges on such ZoomInfo-related topics as “sales leads” or “sales acceleration.”

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Through research, of course. What is UX research?

Trends 78

Trends Research Workbooks Hiring 78

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Pointclear

NOVEMBER 17, 2017

The age-old issue of how Sales and Marketing work together (or not) is still on the table. Marketing complains that Sales doesn’t follow up on their leads; Sales contends that the leads Marketing sends their way aren’t any good. What are your thoughts on the current state of Marketing and Sales alignment?

Scale 100

Scale Marketing Conversion Inbound 100

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Smooth Sale

JULY 20, 2022

Attract the Right Job Or Clientele: Business Discovery Includes Personalized Conversations. Upon accepting the idea that business discovery includes personalized conversations early in my career, I embraced the thought of trying it. But one more factor can dissuade us from using personalized conversations.

Conversion 78

Conversion Hiring Lead Rank Lead Scoring 78

Mereo

MARCH 28, 2024

The marketing speak is effective, but buyers care more about having a real conversation that they know will help them find a valuable solution. This also gives you the chance to communicate this value (both educating them on their pain and informing them about a potential approach and related outcome) to them.

Research 41

Research Face-to-face Decision Maker Buyer 41

Sales Hacker

JUNE 7, 2021

But what are these insights that will transform the conversations salespeople have? Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights and topics.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Pipeliner

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52

Video Marketing How To Lead Rank 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

Research 100

Research B2B Tools Company 100

Sales Hacker

DECEMBER 7, 2020

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. The global pandemic has shaken up the market, and technology is influencing this change. The audience.

Research 89

Research Sales Process Lead Rank Lead Scoring 89

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

SBI

JULY 14, 2021

ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. More than 20,000 global revenue teams trust ZoomInfo to power their go-to-market motions and drive efficient results. VANCOUVER, WASHINGTON – JULY 13, 2021.

Conversion 85

Conversion Top of Funnel Lead Rank Lead Scoring 85

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. The short answer?

Research 113

Research Prospecting Face-to-face B2B 113

Sales Hacker

OCTOBER 20, 2023

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Initiating the process could be either, as sales enablement is ideally an open and ongoing conversation. Well… it’s a bit of a trick question.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. And, how can you remedy this issue?

Research 100

Research Prospecting Face-to-face Remedy 100

BuzzBoard

MARCH 7, 2024

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

Small Business 52

Small Business Small Business Marketing ROI 52

BuzzBoard

APRIL 15, 2024

Understanding the Power of Email Marketing in Winning Local Business Contracts Email marketing is a powerful tool for digital marketing agencies seeking to secure local business contracts. Employing the right email marketing strategies can provide a formidable edge over competitors.

Email Marketing 52

Email Marketing Marketing How To Commence 52

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step. “You can use dynamic audiences on their own or in concert with native audiences.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. It’s also common for B2B marketers to struggle with siloing. Because buyer behaviors are changing.

ROI 166

ROI Lead Rank Customer Marketing 166

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. Google the person to discover whether there are any news releases related to them and what they’ve been doing lately.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Smooth Sale

APRIL 2, 2023

Photo by Kalihh via Pixabay Attract the Right Job Or Clientele: 3 Key Steps To Market Dominance Running a successful brand in today’s challenging economy is undoubtedly difficult. Our collaborative blog asks, are you ready to take your brand to the next level and provides the ‘3 Key Steps to Market Dominance.’

Marketing 78

Marketing Advertising Advertising Campaigns 78

LeadFuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape.

Conversion 52

Conversion ROI How To Top of Funnel 52

Smooth Sale

FEBRUARY 6, 2023

Photo by Krooxy via Pixabay Attract the Right Job Or Clientele: Will You Utilize the First Steps For Marketing Your Startup? Of course, there are a few areas that you will need to focus on to ensure that you do this right, and one of the most important of those is always going to be your marketing. Setting up email newsletters too.

Hiring 78

Hiring Marketing Licensing Research 78

Smooth Sale

MARCH 30, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Monumental Marketing Pitfalls and How to Avoid Them If you want to avoid some of the significant marketing pitfalls most people make, you have come to the right place. Think of your marketing plan as a stew; one wrong ingredient could throw the whole thing off.

Marketing 78

Marketing How To Hiring Campaigns 78

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Fueled by a six-fold increase in venture capital investment, the number of jobs requiring AI-related skills has more than quadrupled since 2013.

Marketing 209

Marketing Webinar Metrics Software Software 209