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You Have to Stop Avoiding Difficult Conversations

Steven Rosen

Difficult conversations are as inevitable as they are necessary. However, a surprising number of sales managers avoid these critical conversations, a trend that undermines team potential and poses a significant threat to organizational success.

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What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots.

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AI in Sales: Focus on The Sales Conversation

Sales 2.0

Here’s a summary of our conversation and below this summary is the full transcript of our interview. The Sales Conversation is where the action is Applying AI to analyzing sales conversations is the highest ROI opportunity for companies, Paul says. “To To me the sales conversation is ‘where the action is.’

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How Can Small Businesses Effectively Manage Their Time and Resources? (video)

Pipeliner

Navigating the Challenges and Opportunities of Small Businesses As the host of this enlightening podcast, I had the pleasure of engaging in a thought-provoking conversation with John Golden, from Sales POP! They emphasized the importance of giving recruiting the attention and resources it deserves. He is CSMO at Pipeliner CRM.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. But none of this is possible without the most important element of a successful ABM program: good data.

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Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Allego

As sellers prepare to move prospects through each stage, they require resources to connect their solutions with buyer needs. Both groups need a way to hit the mark with content so sellers always have the most compelling and impactful resources. Enter conversation intelligence. Fuel and improve content development.

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Employee Resource Groups: Putting Diversity & Inclusion into Action

Zoominfo

Why Companies Should Take D&I Seriously Diversity and inclusion are topics employees will naturally discuss together, whether there’s an established forum for conversations or not.

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