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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

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A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Thus, you create a strong foundation for client retention. Image source: Fotolia.

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This Is Why You Need Customer Service Data

SugarCRM

If you read our recent recommendations on proven customer service strategies, you know how important it is to apply similar tactics across your entire organization: How Customer Service Builds Your Brand. You Should Be Doing Customer Service Like These 2 Companies . Why Measure Customer Service Data?

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Key B2B Sales Challenges for Supply Chain Companies

Sales and Marketing Management

Customer retention and loyalty. It may be a bit simplistic to describe customer acquisition and retention as specific sales obstacles. Businesses tend to respond to these trends by racing to the bottom: discounting and discounting in the pursuit of quick wins that ultimately kill their margins.

B2B 195
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Customer Lifetime Value and Why it Matters

Smooth Sale

When you take the time to analyze the value every customer brings to your business, you better understand what can be done to scale your company. What’s understood by Customer Lifetime Value (CLV)? Before calculating Customer Lifetime Value, you need to get straight a few points. Customer Lifespan.

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Three Reasons Why Executives Need to Invest in Customer Experience Now

Miller Heiman Group

How does a customer experience strategy contribute to long-term success? When organizations follow customer experience best practices, they improve customer loyalty. Higher customer loyalty increases customer retention rates and spending per customer.

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What type of companies use a CRM? Strategies and use cases

PandaDoc

Improving customer experience Inefficient communication, information sharing, and operations hurt the customer experience. If you’ve ever had to explain a problem to multiple customer service reps over the phone, you know it can make a bad situation much worse. Which communication channels do customers prefer?

CRM 52