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What Is SugarCRM?

SugarCRM

As such, SugarCRM aims to deliver complex yet user-friendly solutions to business owners that aim to better manage their resources and enhance Customer Experience (CX). At SugarCRM, we simplify and enhance every workflow across all critical departments. But how are we doing it? Discover below!

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Smashing the Data Silos with SugarCRM

SugarCRM

Companies everywhere rely on data to provide critical information related to marketing initiatives, sales efforts, and customer interactions. Everything a business does each day—every customer interaction, every sale, and every marketing effort—can all be documented into spreadsheets, decks, and database files.

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SugarCRM vs. Salesforce: 5 Reasons Why You Should Choose Sugar Sell

SugarCRM

UX incorporates every aspect of a consumer’s interaction with a product, service, or system. To achieve real success online, you need to make everything about your online presence —from your site navigation menu to your after-sales service—about UX. Two CRMs, SugarCRM and Salesforce, are both well known in the e-commerce world.

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Elevate Your Sales, Marketing, and Service Efforts with SugarCRM and Generative AI

SugarCRM

According to a recent report by McKinsey Digital , about 52% of the value that Gen AI could deliver applies to customer operations, marketing, and sales. At Sugar, we recently announced that Generative AI is part of our solutions and products , ranging from Sales Automation to Marketing and Service.

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Mindfulness: The Next Level of Customer Service

SugarCRM

Now, this movement has transcended businesses internally and extends into their customer base, again, regardless of their nuances and customer base differences. How do you integrate mindfulness into customer service? Here are a few ways to incorporate mindfulness into your customer service success.

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Self-Service Portals—Only the Start of Great Customer Service

SugarCRM

In a world where customers want to solve their own problems quickly, self-service portals are a dynamic solution. However, it’s only a part of the customer service experience. What good does it do for a company to enable self-service portals and AI-powered chatbots only to ignore their customers?

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Coming Soon: Innovation from SugarCRM to Address Data Protection and GDPR Compliance

SugarCRM

While all this data has been a boon to companies’ sales and marketing efforts, it’s created some bad corporate habits. Openness and integrity have long been SugarCRM core values. It’s an opportunity for SugarCRM customers to build a relationship based on trust and transparency with their own customers.