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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates.

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10 Best Survey Apps of 2023: Hear From Your Audience

Nutshell

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. Take a look at 10 of the top survey tools below. But you already know that, right? See if your favorites are on the list.

Survey 126
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10+ Best Survey Apps of 2023: Hear From Your Audience

Nutshell

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. Take a look at 11 of the top survey tools below. But you already know that, right? See if your favorites are on the list.

Survey 62
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4 Ways to Find Your First Customer

Hubspot Sales

If the difference between a hobby and a business is making sales to customers, then how do you make the transition? It’s one thing to have a theory around who you’d like to sell to but how do you actually find those initial customers to sell to? There’s a simple framework you can use to find customers.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. But relying on this alone misses the mark.

Lead Rank 102