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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289
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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156
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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?

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5 Ways to Deliver a Truly Impactful Sales Kickoff

Sales and Marketing Management

We recently completed our sales kickoff at InsideView. Incorporate different perspectives into training teams. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.)

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

courtesy of InsideView. A big win for your sales team would be to find more prospective customers and start listening to what they are saying. HELPFUL: Download InsideView’s Twitter for Social Selling Guide here. They just set a first meeting with this prospect company who earlier would not interact with them.

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Sales prospecting made easier

Sales 2.0

This information that is in the public domain is the stuff you tend to get from tools like Linkedin (especially Sales Navigator), Insideview or Owler. For many accounts, the “observable trigger events” served up by Linkedin or Owler or Insideview will be plenty.

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A B2B Sales Rep’s Guide to Selling to the C Level

Zoominfo

To add insult to injury, executive-level assistants are trained to be gatekeepers. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. Keep reading if you’re ready to start meeting with and selling to C level executives.

B2B 190