Remove Data Remove Demand Generation Remove Objections Remove Tools
article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Check out ZoomInfo’s learning hub on building data-driven Sales Funnels. And, 31% more likely to be hiring additional sales reps to meet demand. Common Tools for L2RM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“If your competitors suspend product development and you don’t, you have a great chance to either catch up with them or further your lead in the market,” wrote Carl Erickson, founder Atomic Object, a custom software developer. “If Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

article thumbnail

Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

It was hard to get the right data, hard to build a case for value, hard to predict success and alter implementations. . These days, customer success motions benefit from better, and more plentiful, data, from more sophisticated customer success platforms and from past lessons learned. And they were difficult to pull off.

Exercises 245
article thumbnail

Rethink Your B2B Revenue Model

Sales and Marketing Management

With the ability of today’s tools to track every action and reaction, organizations have an abundance of information available to them. Some of that data is fantastic and objective, however much more of it is subjective. Increase efficiency by removing subjectivity in favor of gathering more accurate and insightful data.

Lead Rank 191
article thumbnail

Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? And, 31% more likely to be hiring additional sales reps to meet demand. It’s the foundation that houses much, if not all, of the data you can use to guide prospects through the sales funnel.