Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Nimble - Sales

JANUARY 29, 2024

Couldn’t make it to our recent webinar? We’ve got you covered with a Webinar Replay. In this engaging session, Nimble’s marketing experts, Jenna Dreikorn and Gabi Lohr, delve into the latest enhancements to Nimble’s Web Forms and how this innovative feature can streamline your team’s data collection processes.

Webinar Metrics 62

Webinar Metrics Data Marketing Social Selling 62

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

Data 130

Data Segment Sales Qualified Lead Collateral 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. The timeless case for automation. 4: Customer technology play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Janek Performance Group

SEPTEMBER 18, 2023

Recently, Janek Performance Group hosted the webinar Reviewing Game Tape—Optimizing Sales Performance Through Win-Loss Analysi s. Here, Janek Managing Partner Nick Kane and Chief Marketing Officer Sarah McMullin were joined by Andrew Peterson, Co-CEO and Co-Founder of Clozd. The other is a specialist in improving sales performance.

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Analysis Webinar Metrics Sports Groups 77

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Data 130

Data Intent Lead Rank Lead Scoring 130

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. I’m a marketing strategist at Blue Frog, which means I help drive the overall strategic leadership for my team’s group of clients. Tell us about your job and your company.

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Ideal Customer Profile Data Pipeline Hubspot 100

Zoominfo

OCTOBER 13, 2020

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Analyzing customer churn data allows you to identify patterns in customer behavior in relation to your organization’s actions. This model is made of statistical predictions coming from your churn analysis data.

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Churn Retention Data Customer 173

Sales Management Plus -- SMP

FEBRUARY 1, 2023

Even better, the five strategies we’re going to share with you in our webinar work together to skyrocket your success.They work a little bit like compound interest on your total revenue. Join us for this informative webinar entitled, “ Five Steps to Higher Revenue in 2023 , ” on February 9, 16 or 23 at 2PM ET / 11AM PT.

Webinar Metrics 52

Webinar Metrics Revenue Campaigns Strategy 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. Our data shows this decrease in seller interactions is two-fold. A global pandemic.

Data 121

Data Closing Buyer Call-back 121

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. One is the obsession with data. “If Don’t Drop Creativity.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Sales Hacker

MAY 11, 2022

Sales organizations have never had more data at their fingertips. For most sales leaders, knowing how to use and deploy that data is one of the greatest opportunities to boost seller performance. This webinar is your guide to building a well-oiled, data-driven sales team. It’s also one of the most challenging.

Webinar Metrics 82

Webinar Metrics Data Revenue Strategy 82

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Value propositioning.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. For most organizations, the problems behind launching a sales funnel are central to data management.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences.

Data 100

Data Advertising Advertising Webinar Metrics 100

Close.io

AUGUST 1, 2018

Here's the recording of today's webinar about how to use data to accelerate your sales process. In today's webinar, we talked about how some of the world's fastest growing startups are creating and leveraging a data-driven sales process that helps their teams close more deals—faster. Tune in below!

Webinar Metrics 68

Webinar Metrics Sales Process Data How To 68

Appbuddy

JULY 15, 2021

Our July 7th State of Email Live webinar was truly a global affair. Validity’s Tori Garcia, Danielle Gallant, Sophie Jean, Rafael Viana, and Sandra Schubert joined us to discuss all things data privacy in different parts of the world. All aboard the data world tour! In California, CCPA is already about to be superseded by CPRA.

Data 98

Data eBook Webinar Metrics Video 98

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Reps who get in front of these folks can see their win rates increase by around 75%.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Use HubSpot data to personalize chat greetings. Use HubSpot engagement data to fuel conversations.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Data 147

Data Buyer Persona B2B Telemarketing 147

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you verify the accuracy of the data? But setting up a sales and marketing database from scratch is not as difficult as you may think.

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Top of Funnel Marketing How To Inbound 200