SBI Growth

JULY 21, 2013

Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Marketing Leaders Guide the Way.

Marketing 335

Marketing Top of Funnel Decision Maker Infusion 335

SBI

MARCH 19, 2013

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” You have to have a hammer.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

The ROI Guy

MARCH 11, 2014

As a result of today’s more empowered buyer: SiriusDecisions reports that up to 67% of decision-makers already have a “clear picture” of the solution they want before Sales Reps are engaged. In IT decisions, business units, IT and finance are all heavily involved.

Decision Maker 76

Decision Maker ROI Scale Case Study 76

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? But before we start, let’s define what sales prospecting is.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s 2021 survey of technology executives , 75% said they had an ABM function centralized in the marketing team. Beef up your contact list with all possible decision-makers.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Account 52

Sales and Marketing Management

SEPTEMBER 4, 2018

It may be true that “sales is a numbers game”, but consider whether you need to buy/develop/cultivate more leads or if you have plenty of leads but need to qualify them better. Are you speaking to decision makers or gatekeepers or influencers? Use tools and technology to automate, extend and evaluate. Sales automation.

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

SBI Growth

FEBRUARY 3, 2013

I provide the Account Networking Tool to build a referral database around your customer. He’s a sales rep at Oracle. They’re missing the real value of the platform: it’s a sales tool. These are the decision-makers you need to access. LinkedIn provides tools that facilitate social gifting.

LinkedIn 335

LinkedIn Pipeline Decision Maker Referrals 335

The ROI Guy

APRIL 12, 2013

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Sales Tools 68

Sales Tools Tools Incentives Incentive 68

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. So how do you get the much needed sales tool adoption to occur in 20012. Is there a way to get sales to overcome this status-quo bias?

Sales Tools 80

Sales Tools Tools Incentives Incentive 80

Lead411

SEPTEMBER 22, 2022

This brief overview will outline the best practices, tips and tricks to get the most out of your buyer intent data so you can join and successfully leverage this powerful marketing/sales tool. Find the Right Decision Maker. Lead411 has the decision maker data, but you still need to find it.

Buyer Intent 98

Buyer Intent Intent Buyer Intent Data 98

Fill the Funnel

MARCH 6, 2014

My focus in this post is on Business-to-Business sales, though many of these apply to the consumer sales arena as well. Consider some of the changes that have occurred as a result of technology and tools: Prospect Research. New Tools: Instant availability of everything imaginable about each prospect. The Gatekeeper.

Tools 129

Tools Gatekeeper Proposal Decision Maker 129

MTD Sales Training

MARCH 6, 2012

As always, my focus in these Techy Tuesday blogs is to keep you update to date with the latest and greatest ways you can use social media and other internet based resources to prospect, network and engage with key decision makers online – and this week is no different! Marketing Manager. Over 10,000 sales pros have.

LinkedIn 262

LinkedIn Networking Decision Maker Company 262

MTD Sales Training

FEBRUARY 16, 2012

Here are some scary facts and figures for you: 90% of buying decisions are based on internet research – Gartner research. 2 out of 3 decision makers place more trust in their own research than in sales people – Market Transformations. Simply click the link below to download your copy: [link].

LinkedIn 282

LinkedIn Social Media GoldMine Decision Maker 282

eGrabber

SEPTEMBER 2, 2020

When finding verified business email addresses of targeted prospects itself is a daunting task for busy B2B sales & marketing professionals, getting coworker emails makes things even worse. This is exactly what most of the B2B sales folks think. The CEO replied negatively and said “No” for a sales demo.

Opportunity 89

Opportunity Decision Maker How To B2B 89

No More Cold Calling

MARCH 1, 2020

She made it clear that she wasn’t the final decision-maker and said she would follow up. Read “ The Sales Fortune Is in the Follow-Up.”). The Ultimate Sales App—No Smartphone Required. What’s the most powerful sales tool at your disposal? Salespeople love their sales apps. I broke my cardinal rule.

Follow-up 344

Follow-up Referrals Up-Sell Cold Calling 344

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

The ROI Guy

DECEMBER 4, 2013

As we survey our customers, we find that content marketing and sales conversations need to connect, engage and sell to a wider range of interests, each with unique challenges and perception as to the value your solution can provide. Alinean content marketing IDC Pisello Stakeholders Value Marketing Value Messaging Value Selling'

Decision Maker 75

Decision Maker Proposal Survey Channels 75

Gong.io

JANUARY 2, 2023

That means more revenue and happier buyers — buyers who can act as brand ambassadors for your company through word-of-mouth marketing. What are the steps in the sales qualification process? Sales qualification is different for every company. However, a typical sales qualification process includes the following steps: 1.

Ideal Customer Profile 149

Ideal Customer Profile Lead Rank Sales Qualified Lead Lead Scoring 149

Mereo

FEBRUARY 1, 2023

The number of decision makers within a buying committee has been on the rise. In your selling organization, your sales professionals and marketing professionals both have important roles to play to serve every member of the buying committee and to lead each member to the relevant value of your solution.

Decision Maker 41

Decision Maker Face-to-face Proposal Lead Rank 41

SBI Growth

MAY 4, 2013

Market share was rapidly sliced by a growing list of alternatives. They are profiles of the influencers and decision makers needed to close the sale. Personas outline the objectives, obstacles, and success measures of your target market. Follow and read what the market is saying. Personal Brand Building.

Training 303

Training Buyer Persona Decision Maker Influencer 303

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

SBI

DECEMBER 16, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Sales and marketing teams start by uploading sales collateral to ClearSlide in a variety of formats.

Up-Sell 130

Up-Sell Decision Maker Forecasting Revenue 130

Highspot

MARCH 21, 2024

We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email?

Lead Rank 96

Lead Rank How To Lead Scoring Follow-up 96

Sales and Marketing Management

NOVEMBER 20, 2020

Tools like Toggl Track, Harvest, Clockify and Calendar Analytics are the gold standard here. These could include goals like specific leads they hope to land, conversations they intend to have with specific decision-makers, or a certain number of follow-ups with older leads. Next, they can look at how they spent their time.

Quota 215

Quota Harvest Enterprise Enterprise 215

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Referral Marketing. Best Lead Generation Tools: Customer Analytics. Mailing List Builders.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63

Sales and Marketing Management

SEPTEMBER 23, 2019

Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In fact, high-performing sales teams are 3.5

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Product Management University

AUGUST 20, 2018

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.

Decision Maker 45

Decision Maker Demand Generation Demand Generation Targets SalesForce 45

SBI Growth

FEBRUARY 21, 2013

To outperform their peers, Social Sellers use LinkedIn as a sales tool. The Value of the Sales Rep. In today’s market, where competitive differentiation is razor thin, only top Sales Reps win. Use terms that matter to the decision maker. The market changes quickly. Be cohesive.

Ideal Customer Profile 328

Ideal Customer Profile LinkedIn Decision Maker Buyer 328

SBI

NOVEMBER 4, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Nancy: What’s the most important thing that today’s business decision-makers should look for (or ask, or consider, or solve)?

Up-Sell 130

Up-Sell Closing Revenue Decision Maker 130

SBI

JULY 23, 2019

NANCY: WHAT ARE THE TOP AREAS OF FOCUS IN THE NEXT 12-24 MONTHS FOR ORGANIZATIONS THAT WANT TO TRANSFORM THEIR SALES ORGANIZATIONS? HENRY: Think about your tech stack: You have a CRM, probably some kind of marketing automation system, maybe sales enablement and engagement tools like auto-dialers and content-asset tracking.

Data 111

Data Strategy Decision Maker Inbound 111

Crunchbase

MARCH 23, 2023

In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals. What is sales automation?

Sales Automation 52

Sales Automation Software Software Sales Process 52

SBI

AUGUST 20, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Research has shown the average sales rep actually only spends 35% of their day actively selling to prospects.

Up-Sell 126

Up-Sell Revenue Decision Maker Closing 126

Highspot

MARCH 13, 2024

AI is like having a team member who learns and adapts over time, becoming the assistant sales reps need to work even more efficiently. These tools transform communication with customers on websites and social media platforms. Let’s explore the different use cases of AI tools in improving your sales approach.

Webinar Metrics 52

Webinar Metrics Strategy Lead Rank Lead Scoring 52

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). That’s why putting plenty of focus on sales enablement will be crucial for 2021. Show your sales reps the latest approaches to reach decision-makers.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130