3 Ways for CEOs to Educate Themselves on Making the Number
SBI Growth
MARCH 5, 2013
This post is written to help educate CEOs on why the number got missed. Your background is in operations, not sales and marketing. When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. Issue #1: Demand Generation.
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