article thumbnail

Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

article thumbnail

How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Using LinkedIn as the engine room for trigger event selling by passively looking for Trigger Events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Usings AI To Gain A Competitive Edge In B2B Sales

Alice Heiman

won the award for ‘Best Use of Martech for Demand Generation’ in 2022, was recognized as a Leader in ‘G2 Enterprise ABM Category’, and was named a ‘Cool Vendor for Marketing Technology’ by Gartner.

article thumbnail

Selling to Enterprise (Just Like Selling to SMB… Right?)

Sales Hacker

Now, if you’re shaking your head and thinking of all the things you would say, whether as a leader or an Enterprise seller, I’m with you. Enterprise selling is one of the most challenging sales processes around, and when you factor in that employees are constantly changing jobs, spending an average of 2.5 then read on!

article thumbnail

Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)

Alice Heiman

He left SAP to pursue his passion for developing next-generation technologies using AI at the intersection of B2B Sales and Marketing. LinkedIn: [link]. LinkedIn: [link]. LinkedIn: [link]. Twitter: [link]. About xiQ: xiQ Inc. Website: [link]. You can learn more about and connect with Alice Heiman in the links below.

SAP 125
article thumbnail

20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. Million Copies worldwide. Jeb Blount.

article thumbnail

4 Ways to Enhance Your Sales Development Rep With Automation

Sales and Marketing Management

If you aren’t selling enterprise software, then you probably don’t need to listen to enterprise software gurus on LinkedIn. After years of perfecting its outbound demand generation technique, Sapper Consulting developed REGIE, proprietary software that designs data-driven prospecting sequences in under three minutes.