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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads.

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TSE 1113: Leveraging Sales Incentive Data to Increase Performance and ROI

Sales Evangelist

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

Director, SMB Sales, Google Cloud. The Revenue Summit features keynotes from industry-leading sales practitioners to deliver educational and actionable content across two tracks (strategic and tactical) including the following topics: Revenue Operations Technology — Harnessing Automation and AI for a Killer Sales and Marketing Stack.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

For your team, the goal is to share more information about your products without appearing overly promotional. Decision: Your prospect has enough information about your product — and your competitors — to think through their decision about whether or not to purchase. Include additional information or special offers when following up.

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Do You Want Ideas to Boost Sales and Grow Your Reselling Business?

Smooth Sale

Make sure to include easy navigation, attractive product images, product descriptions, and accurate pricing information to reduce the chances of customers leaving without making a purchase. Additionally, set up customer service contact information so people can get in touch with any questions or concerns. Social Media Presence.

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10 Tried-and-Tested SaaS Marketing Tactics That You Should Try

Pipeliner

Keep in mind, though, that pricing plans should be clearly mentioned so that prospects could make a more informed decision. With content marketing, you can better attract, educate, and convert prospects, even if you have a limited marketing budget. Your request for information should also be at a bare minimum.

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4 Steps to Creating Buyer Personas for a Personalized Sales Approach

CloserIQ

Even if you have a general idea of who you’re trying to capture, buyer personas at their best contain a wealth of information. You can use this information across your organization to make highly targeted and effective business decisions. Step 1: Gather information . But would you market your services to them in the same way?