SalesLoft

NOVEMBER 18, 2012

Here is what we learned from their VP of Sales: The Pardot sales team sourced 60% of their leads. This surprised us…a marketing automation and inbound marketing company sourced more leads through sales than they did through marketing? One of the charts shows the percentage of pipeline sourced by marketing.

Loopfuse 52

Loopfuse B2B Leads Marketing Qualified Lead 52

Sales and Marketing Management

AUGUST 23, 2018

Together, this combination leads to bigger deals, more revenue, and more accurate sales forecasting. Artificial intelligence does the research on every person and company who matters. Salespeople leverage that research to better understand buyers, empathize with them, and guide their buying journeys.

Scale 195

Scale Eloqua Oracle Buyer 195

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100

Data Eloqua Buyer Persona Demographics 100

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. While sales and marketing often work hand-in-glove with one another, there has yet to be cohesive alignment with their respective tools. Today, sales is driven by insights.

Scale 130

Scale Sales Automation Hiring ROI 130

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. This is all of the utmost importance in generating fresh leads. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you?

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

SBI Growth

DECEMBER 26, 2012

With eyeball impressions and interactions the new precious commodity in the world of digital marketing, the brand must create an experience. The aim being that the brand communicates trust, influences, and leads to an action. Powering the new engines of marketing, as we saw in 2012, is becoming big business.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI Growth

JANUARY 16, 2013

I recently met Jill Rowley, a Sales Rep at Eloqua. She is on the leading edge of the Social Selling movement. Jill is buyer-centered and focused on ways to personally evolve with her market. She is “passionate about helping Marketing teams increase their contribution to the Sales pipeline.”.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Infer ( infer.com ) offers predictive lead scoring to identify and prioritize Marketing Qualified Leads (MQLs.)

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI

NOVEMBER 14, 2017

Marketing speaks in leads and website downloads. Whenever Marketing ties their programs to revenue by showing those customer referrals they generated, the customer speakers they secured to speak at that event or the PR push using customer stories drove qualified leads which lead to that revenue, it gets Sales’ attention.

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. Let’s see how you can do it.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Pointclear

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Score More Sales

JANUARY 10, 2013

Read the Eloqua Grand Guide to Social Selling. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

InsideView 249

InsideView Research Prospecting Eloqua 249

Pointclear

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. It’s becoming a marketing automation platform, if it hasn’t already.” ” Marketing & Sales Alignment Via Shared Lead Definition. A true acceptance of those leads can really bring them on board.”

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

SBI Growth

SEPTEMBER 22, 2013

How will the leadership team lead? Metrics – impact on winning more deals, closing deals faster, increasing our speed to market, etc. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Loss analysis – how would the solution have helped avoid lost opportunities? If you can’t measure it why start?

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

Sales Overdrive

JUNE 22, 2012

This approach is a little slower but it works well and ensures high quality data that the support professional can use to jump right into the lead development phase. Lead Development: It’s essential to validate, test and score your targets. A few we like include Marketo, Acton and Eloqua.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

SBI

FEBRUARY 26, 2019

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. .” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM. Sales readiness: Brainshark, MindTickle.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

Velocify

JANUARY 29, 2013

One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. How is CRM helping them to execute?

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

Apptivo

MAY 12, 2022

Marketing automation Definition. Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Marketing automation can be introduced right from the initial lead management and interaction, all the way up to post-sales support.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Pointclear

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. It’s becoming a marketing automation platform, if it hasn’t already.” ” Marketing & Sales Alignment Via Shared Lead Definition. A true acceptance of those leads can really bring them on board.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Green Lead's B2B

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

SugarCRM

JULY 25, 2022

Andre’s true calling is leading the people that work in technology – and he’s proven his leadership strengths over the years by leading several companies that have gone public along with building a team from scratch to form Triblio (now Foundry). One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done.

Lead Rank 26

Lead Rank Lead Scoring Customer Eloqua 26

SugarCRM

JULY 25, 2022

Andre’s true calling is leading the people that work in technology – and he’s proven his leadership strengths over the years by leading several companies that have gone public along with building a team from scratch to form Triblio (now Foundry). One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done.

Lead Rank 26

Lead Rank Lead Scoring Customer Eloqua 26

The ROI Guy

MAY 14, 2012

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. Automating Value Analyses for Prospects Tony, a marketer of mobile applications, was on the hook to generate 1,000s of new leads over the next couple of quarters.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

ExecVision

JANUARY 22, 2019

You’re excited to get someone on the phone, they sound qualified, but they don’t reveal they lack buying power until AFTER they get the demo and your price. Use the inbound lead as a springboard to the correct level. Eloqua started taking this approach years ago. The best way to avoid it? Start higher in the first place.

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

Lead411

NOVEMBER 11, 2021

CRM Lead Enrichment. Revenue Data. Location Data. Recent Company Awards. Employee Skills. Currently Hiring. Organization Charts. Accuracy of Data. The accuracy of a data provider is one of the most critical evaluations necessary to determine the right fit for an organization. QuickMail.io. Less Annoying. PCRecruiter. FreshSales CRM.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

The ROI Guy

NOVEMBER 17, 2011

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

LeadFuze

JANUARY 1, 2022

LeadFuze gives you all the data you need to find ideal leads, including full contact information. Go through a variety of filters to zero in on the leads you want to reach. As it turns out, there are a lot of outside services that can be contracted to do your marketing. Finding a product/market fit.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

SalesforLife

MAY 13, 2019

One of the big challenges that has hit the sales community since 2014 has been the “New Privacy Era,” we are entering into with Canada, Europe leading the way, and likely soon the US will be implementing various privacy policies that affect sales reps, and how they communicate with buyers. How are you adapting to these changes?

Policies 73

Policies ACT Hiring Face-to-face 73

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. To generate more leads, to shorten the sales cycle, to close more leads and to generate more revenue….

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 24, 2013

For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. For marketing programs, measurement should track the number of leads captured, opportunities generated and conversions to deals.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The Ultimate Sales Executive Resource

AUGUST 1, 2008

Today marketers are pushing for this statement to become a reality. Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Eloqua calls this traceability the “digital body language”.

Eloqua 40

Eloqua Lead Rank Lead Scoring Face-to-face 40