Pointclear

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Software 187

Software Software B2B Top of Funnel 187

Nutshell

DECEMBER 8, 2023

This is an absurd billing method: There are stretches of months where salespeople collect no business cards whatsoever, and other months full of conferences wherein hundreds of cards are collected, so the monthly limit is a turnoff for prospective users. Watch out for: The unrealistically low number of scans allowed.

CamCard 62

CamCard Hubspot SalesForce CRM 62

Apptivo

MAY 12, 2022

Bringing various marketing channels such as social media marketing, email marketing, content marketing and other conventional marketing means under one roof. With more leads, the prospect of finding new customers and achieving sales conversion increases, to start with. Social media automation. customer.io.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

LeadFuze

MAY 11, 2021

This approach has been around long before social media became prevalent, but today many businesses have adopted it as a way to avoid conflicts with current customers. This will enable you to define specific actions that are crucial for moving prospects through your sales funnel. Identify potential bottlenecks.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. If they’re doing paid campaigns on social media, ask them to include targeting toward the senior level contacts of the account. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Not too keen on going over someone’s head?

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Champion Content Marketing.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

The Pipeline

JULY 29, 2011

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask your prospects what you can do to help them learn your products and how they can help.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Nutshell

AUGUST 23, 2019

This is an absurd billing method: There are stretches of months where salespeople collect no business cards whatsoever, and other months full of conferences wherein hundreds of cards are collected, so the monthly limit is a turnoff for prospective users. Watch out for: The unrealistically low number of scans allowed. Price: $8.33/mo

CamCard 93

CamCard CRM Hubspot SalesForce 93

The ROI Guy

MARCH 24, 2013

And the largest media sites report that the access frequency and utilization rates of traditional white paper are precipitously DOWN year over year. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention. You can’t get any more vague than that for a follow-up.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

The Sales Association

FEBRUARY 25, 2011

6 Small Town Sensibilities to Boost B2B Social Media Impact. As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. The real social media success stories start with an awareness of how others perceive them.

Social Media 22

Social Media Media B2B Twitter 22

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? You can hire a outsource sales team specialist who does not consult with clients but instead goes out and meets prospects face-to-face. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Hubspot Sales

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. What Is Social Selling?

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

The Sales Association

MAY 22, 2011

The Bootstrap: Denise – how do you live without a constant stream of social media pouring from your keyboard? That said, though, I do live with a healthy dose of social media. I like to make connections and social media, in its many forms, allows me to do that quickly and easily.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

Sales Overdrive

JUNE 22, 2012

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

OutboundView

SEPTEMBER 20, 2018

We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? They help businesses clearly define who the key decision makers and influencers are at a prospective company. Outbound emails should look like they’re personalized for the prospect, even if they aren’t.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” Say somebody was prospecting to you, okay? You see what they’re sharing in social media.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Zoominfo

AUGUST 7, 2018

Social Media Management. Marketing and social media go hand-in-hand. In fact, 95% of B2B marketers use social media as part of their digital marketing strategy ( source ). Let’s explore three favorites: Sprout Social : Sprout Social is a popular social media management app. Event Marketing.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

Social Media Management Marketing and social media go hand-in-hand. In fact, 95% of B2B marketers use social media as part of their digital marketing strategy ( source ). This tool provides employees with a curated feed of pre-approved content, along with text suggestions for social media promotion.

B2B 130

B2B Tools Lead Rank Lead Scoring 130