article thumbnail

Selling to the Enterprise Customer vs. the SMB Market

Sales Readiness Group

For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers – that’s where the money is – you need to rethink how you sell. Enterprise and SMB selling are fundamentally different, and each requires its own sales process, metrics, and unique selling skills.

article thumbnail

Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

And we have the convergence of information overwhelm, increased sources of distraction, accelerating change, and skyrocketing complexity–in our customers markets, in their own organizations, with competition/partners, and within our own organization. Rather than making an enterprise sale, we are making individual or departmental sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help

Partners in Excellence

Yet the CEO and many participants in the discussion were convince, all they needed to do was improve their selling skills. Great selling skills are meaningless if you aren’t really clear about the problems you solve for these ideal customers and why solving these problems is important to them.

article thumbnail

What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. It demands the tactical use of digital marketing. Leading the way is Google’s Digital Marketing Course.

article thumbnail

The Adapter’s Advantage: Terry Coutsolioutsos on Bringing Value to Buyers and Sellers

Allego

Terry Coutsolioutsos leads the marketing, sales operations, and communications function at Siemens Healthineers North America , a $5 billion North American enterprise. He has 25 years of medical device experience across multiple market segments. And we decided that it’s just selling skills.

Lead Rank 118
article thumbnail

In the Age of AI, Training Is More Critical Than Ever

Sales and Marketing Management

Selling skills still matter. The thinking is that AI will turn B-players into A-players, and A-players into unprecedented selling machines. AI will not supplant selling skills; A-players will likely be better at using assistive intelligence than B-players. including the B- and C-players?

Training 206
article thumbnail

Recruiting? Do You Know What You Are Looking For?

Partners in Excellence

At an enterprise level–market, industry, demographics, firmographics. For example, in selling roles, deep knowledge of certain markets, industries, even certain functions within organizations. Critical thinking/problem solving/curiosity are mandatory for complex B2B selling.