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How to Improve Your Online Customer Journey

Pipeliner

Email and SMS marketing are two of the most effective ways to reach your customers and promote your products and services. Use Google Analytics to gain insights. Build your email and SMS lists. Use chatbots to provide customer support. Chatbots can answer customer questions and provide support 24/7.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. The certification improves your capacity to design and implement captivating content strategies that promote local businesses.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Be sure to factor in the costs of any analytics/social media management platforms you may be using. Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling. Custom attribution.

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How To Use Personas For Better Marketing

Zoominfo

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Using things like Google Analytics to identify peak engagement rates, you can judge what time your campaigns will reach the most buyers.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. As a promotional tool, it serves the function of increasing brand awareness and promoting partnerships and new products and services. Current partnerships.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

Tools like Google Analytics and social media insights help you understand your audience’s demographics, interests, and online behavior. Offer Limited-Time Promotions Scarcity and urgency are powerful motivators. Create promotions that make your customers feel they’re getting a special deal if they act fast.