What’s The Difference Between A Cold Call and Warm Call?
The Pipeline
FEBRUARY 16, 2017
Download your copy of the Objection Handling Handbook. Given that 70% or more of the market is not looking for a solution, the interruption just seems worse when they deem the message to be irrelevant. You want the reaction to be “I was thinking about this”, not “WTF is this guy talking about”, leading to a click or objection.
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