The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Zoominfo

SEPTEMBER 1, 2019

Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. But don’t fear: you can enable consistent, quick response times by establishing a thorough social media protocol. Make sure your social media protocol is as thorough as possible.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Zoominfo

SEPTEMBER 22, 2023

ZoomInfo knows that even minutes can matter when you’re looking for prospects. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. This information provides valuable insights for your team.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling generates 38% more new opportunities than traditional sellers.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. B2B data is enterprise-focused information used to improve sales and marketing campaigns. Opportunity data helps identify favorable conditions for a company to act on when prospecting.

Data 245

Data B2B Vendor Intent Data 245

Hubspot Sales

NOVEMBER 28, 2023

It bridges the knowledge and tools that sellers need with the creative and informational prowess of marketers. A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. Let’s take a closer look with some examples: Product datasheets.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Implement a social listening strategy.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Janek Performance Group

JUNE 20, 2022

Fortunately, there are steps sellers can take to turn apathetic prospects and clients into invested partners. Here are six useful tips: Requalify Prospects and Clients. Rather than assuming your initial impression was correct, check-in with prospects and renew your relationship. Often, apathy stems from misunderstanding.

Hiring 62

Hiring Prospecting Lead Rank Lead Scoring 62

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

LeadFuze

DECEMBER 31, 2021

The Complete Guide to Prospecting for Sales Using Proven Outreach Techniques. Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information. What is Sales Prospecting? What are the best ways to prospect in sales? Key Takeaways.

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

Zoominfo

MARCH 6, 2019

Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. Social media engagement: Customers who interact with your company on social media do so by choice— which indicates they feel a personal connection to your brand.

Referrals 130

Referrals Marketing Incentives Incentive 130

Nutshell

MARCH 17, 2023

Welcome email templates Welcome emails are an effective means of connecting with consumers transitioning from prospect to interested customer. Keep your video brief, engaging, and informative. Contact information: Make things easy for the reader and include how they can contact your business during this time.

Customer 154

Customer Discount Top of Funnel Incentives 154

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. Prospecting. What is prospecting? What is prospecting? Prospecting is the process of finding and reaching out to potential customers for your business. Scour Yelp for potential prospects.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Vengreso

JULY 5, 2023

Gone are the days of face-to-face sales and cold calling, now replaced by a digital world where technology is king – from social media networking to email marketing, content creation, and SEO; connecting with customers online has become paramount. Say hello to social media networking, email marketing, content creation, and SEO.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

Pipeliner

NOVEMBER 18, 2022

Second, if you’re wondering how to interact with these prospects, you should know that 90.4% of them use social media. In fact, 70% of millennials and Gen Zers follow social media influencers. Improve Your Social Media Presence. For millennials, social media is the most popular source of news and information.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Highspot

JANUARY 28, 2024

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Why Sales Collateral Matters for Every Business The days of gating information behind forms or holding back details until direct contact are fading. Easy-to-access information saves time.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Hubspot Sales

MAY 19, 2018

Contrary to what most people believe, prospecting is not a numbers game. A common lazy salesperson’s practice is asking an employee at a prospective company to send you the contact information of the key decision-maker. You don’t have to send 100 emails just to hear from one or two of them. Regards, [Lazy Salesperson].

Prospecting 110

Prospecting Decision Maker Sales Qualified Lead Social Media 110

Pipeliner

MAY 14, 2024

This platform excels at engaging prospective students by offering tools on their homepage that allow users to discover and compare universities that match their preferences. Academic Influence’s approach transforms the boring task of choosing a school into an interactive, informative, and even enjoyable experience.

Loyalty 52

Loyalty Case Study Lead Rank Lead Scoring 52

Apptivo

MAY 31, 2023

To address any worries and make a strong case for hiring the agency, compelling information like immersive destination videos, customer testimonials, and professional travel guides can be shown. Action stage Prospective customers reach the action stage of the sales funnel when they make a purchase or complete a desired action.

Paid Content 52

Paid Content Top of Funnel Funnel Social Media 52

Nutshell

MARCH 19, 2024

Faster onboarding: After building more efficient and effective processes, you’ll have a fine-tuned prospecting, qualifying, and lead nurturing system that makes it easy for new recruits to get up to speed. Sales teams have adapted to this, spending far more time interacting with prospects and customers via online channels.

How To 71

How To Sales Qualified Lead CRM Face-to-face 71

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

Sales and Marketing Management

MARCH 19, 2018

Author: Matthew Sunshine More than 40 percent of salespeople claim that lead prospecting is often more difficult than qualifying and closing the actual deal. It’s easy for prospecting to get pushed to the back burner, especially when dedicated time isn’t set aside for the task. Enhance communication with your marketing team.

Sales Qualified Lead 221

Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

PandaDoc

MAY 15, 2024

So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. The main objective is to steer leads through the sales funnel by offering valuable information and pertinent content to advance their purchasing decisions.

Lead Nurturing 52

Lead Nurturing Sales Qualified Lead Lead Rank Examples 52

Pipeline

AUGUST 5, 2023

Trade Show Email Lead Nurturing Tips: Tip 1: Get Strangers and Prospects to Self Identify In a recent post, we shared that only 3% of your prospects are ready to buy at any moment. Cold leads: these are the 30% of prospects who have a need, but they’re not ready to buy. These companies are shooting themselves in the foot.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer lifecycle One of the greatest benefits of email is the fact that it suits every stage of the customer lifecycle. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

PandaDoc

APRIL 20, 2022

To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. This is the opposite of inbound sales, where the prospect comes to you by volunteering their information (filling out a form, requesting a demo, etc.)

Outbound 98

Outbound Top of Funnel Strategy Ideal Customer Profile 98

Sales and Marketing Management

MARCH 8, 2020

B2B companies are making significant investments in solutions that ensure they have access to data across their prospect base. These investments include technologies and platforms that ensure prospects are tracked in a B2B world. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)?

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

MTD Sales Training

NOVEMBER 1, 2011

Peter had some really interesting information about the benefits of exhibiting and how to get the best out of your place at the show, so I have invited Peter to share his insights with you all. Give staff incentives to encourage activity and accuracy. Tell them something “interesting” and give them a reason or incentive for visiting.

ROI 290

ROI Maximizer How To Face-to-face 290

Apptivo

OCTOBER 3, 2022

Activities that are focused on getting prospects to notice the brand, its business proposition, and its value offerings are typical strategies to attract potential customers. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Apptivo

APRIL 8, 2022

What is to be understood is if your prospects are not willing to buy what you sell, then eventually there will be a drop in sales. There might be prospects that have interest in your product or service and ready to make a purchase. These prospects are referred to as ‘good leads.’ How does lead generation work?

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

Salesmate

SEPTEMBER 29, 2021

Retargeting is when marketers reach out to the prospects that previously engaged with the company. It’s possible to display a targeted ad to someone who’s already shown interest in bikini swimwear, along with an additional incentive that could persuade them to rethink their opinion, like a “20% off” discount.

Demographics 132

Demographics Advertising Advertising Campaigns 132

Salesmate

JUNE 9, 2020

Well, everyone wants the applause and incentives that are given when the sales quotas are achieved. So, it is necessary to understand the prospects’ expectations during the initial stages of the sales process to determine if you should pursue them further or focus or some other deal. Salespeople are always in a hurry to sell.

Face-to-face 125

Face-to-face Sales Qualified Lead Ideal Customer Profile How To 125

Hubspot Sales

AUGUST 3, 2020

You might be afraid that you’ll say something wrong and scare away a big prospect. For example, if you are selling a new product for prospective homeowners, see who in your network is likely a homeowner. On your experiment page, you can ask a series of questions to learn about the prospect. It doesn’t have to be this way.

Ideal Customer Profile 140

Ideal Customer Profile Customer Demographics Exercises 140

Smooth Sale

MARCH 12, 2022

It doesn’t refer to reaching your prospective customers to increase revenue for a short period. From this, it’s safe to say that social media and email marketing are powerhouses for growth hacking. It means sustaining that growth even after you’ve established your brand. RESOURCES FOR PERSONAL AND BUSINESS GROWTH: .

Strategy 78

Strategy Social Media Scale Hiring 78

Act!

JANUARY 30, 2024

Even if you don’t sell products or services online, use your website to showcase important information about your company. Build your brand As an SMB , you need to think beyond establishing a mere social media presence for your company or new business. Avoid overly pushy tactics, as they can drive leads away.

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

SocialSellinator

SEPTEMBER 28, 2021

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. The beauty of behavioural marketing is that it's able to pinpoint prospects who are already showing interest in what you're selling.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145