Pointclear

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In this first post, we will be covering the importance of Strategic Lead and Opportunity Management.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). This month we tackle the issue of Marketing not delivering on an ROI responsibility. Management has not asked for an ROI on Marketing. Don’t have a CRM System?

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

The Pipeline

SEPTEMBER 19, 2011

25% Increase in Sales Training ROI – Sales eXchange – 115. Stored in Attitude , Business Acumen , Hiring Sales Talent , Proactive , Proactivity , Sales Leadership , Sales Management , Sales eXchange , execution. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243

ROI Pipeline Training Twitter 243

Pointclear

MARCH 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products.

Quota 212

Quota Marketing Sales Qualified Lead ROI 212

SBI Growth

NOVEMBER 15, 2012

There are the four essential elements to World Class Lead Generation : Content, Process, Technology and People. If you are a marketing leader and you’re missing or deficient in one of these, there’s a problem. According to the study, a CMO's number one success measure is marketing ROI. ROI came up.

Lead Rank 288

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 288

Pointclear

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course what I am thinking about are the functions of sales and marketing. No business rule which mandates measuring the ROI for lead generation.

Marketing 168

Marketing ROI Follow-up Lead Generation 168

SBI Growth

JUNE 19, 2013

If you are a small company marketing leader, updating your CEO can be a challenge. Align your Lead Generation strategy with your buyer research. Implement Lead Management to nurture leads until sales-ready. Track the leads you send sales through to win or loss. Let’s explore them.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Pointclear

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. So start by engineering your processes to focus on lead quality not quantity.

Lead Rank 169

Lead Rank Lead Scoring Leads Marketing Qualified Lead 169

Pointclear

DECEMBER 15, 2017

Our own Kimmy Netterville made the Sales Lead Management Association’s “Most Inspiring” list of 40 outstanding individuals in our industry, announced today. Kimmy was recognized in the category People in Lead Generation Companies for her many contributions in the last decade-plus helping PointClear clients as Program Director.

PointClear 0

PointClear Lead Rank Lead Scoring Scale 0

Pointclear

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Database management. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Nutshell

APRIL 3, 2024

A communication tool can also facilitate smooth correspondence with clients and leads using different formats, such as phone or video calls, depending on their preference. Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. Of course you do.) FREE GUIDE 5.

Software 71

Software Software Scale Analytics 71

SBI Growth

MAY 5, 2013

I recently had a cup of coffee with a good friend and marketing peer. She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Pointclear

AUGUST 11, 2015

It happens also to be one of the four primary duties for Chief Marketing Officers. However, if you have ‘Marketing’ in your title, regardless of what it’s attached to, these are your ultimate responsibilities, and ‘following the money’ is the subsequent proof of your existence. Does Marketing wanna follow the money?

ROI 100

ROI Social Media GoldMine Lead Generation 100

Pointclear

JULY 24, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Put another way, tell me with whom you associate professionally and I will know if you can prove the return on investment for marketing.

Engineering 150

Engineering ROI Lead Generation System 150

Pointclear

FEBRUARY 28, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. ” Or the CFO will say, “I can’t support your new budget for the coming year until you can prove the ROI for last year’s spending.”

ROI 178

ROI Margin Lead Generation Lead Management 178

Pointclear

JUNE 18, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. All real salespeople love sales leads and don’t ever believe anyone who tells you differently. The argument comes when salespeople define a lead.

Sales Qualified Lead 200

Sales Qualified Lead Lead Rank Lead Scoring Leads 200

Pointclear

MARCH 13, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew.

Sales Qualified Lead 140

Sales Qualified Lead ROI Lead Generation Trade Show 140

PandaDoc

FEBRUARY 23, 2024

Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line. Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar. What ROI could we expect from this? What’s their business value?

Opportunity 52

Opportunity Sales Qualified Lead How To Proposal 52

Pointclear

APRIL 18, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. For those in sales lead management, it means tackling the biggest barrier that is stopping you from getting the best return on investment from the leads you generate.

ROI 157

ROI Face-to-face Lead Generation Lead Management 157

Pointclear

OCTOBER 18, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing. Unclenched fists. My recommendation?

Sales Qualified Lead 187

Sales Qualified Lead Forecasting Lead Generation Cold Calling 187

Apptivo

DECEMBER 26, 2022

Importance of nurturing your leads. Components of a lead nurturing strategy. ROI of a successful lead nurturing program. How to plan, implement, and optimize your lead nurturing program in 4 simple steps? The strategy we are focussing on here is Lead Nurturing. ROI of a successful lead nurturing program.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

Pointclear

FEBRUARY 21, 2011

Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. I bet you use some of these very traits to describe a woman you know doing extraordinary work in sales and marketing today. Nominating is open now and runs to March 16.

PointClear 157

PointClear B2C Lead Management ROI 157

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Apptivo

APRIL 8, 2022

Lead generation is important for businesses today, as it can result in sales and increase the revenue of your business. Acquiring leads is one of the important objectives for any business. Usually, businesses dedicate large resources to lead generation. What is Lead Generation?

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

Pointclear

JULY 20, 2015

I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation program, I innocently asked if there were any questions.

Sales Qualified Lead 100

Sales Qualified Lead Leads Marketing Qualified Lead Territories 100

Pointclear

DECEMBER 2, 2010

James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. ” I’ll tell you what happened to Jim, but first, let’s look at how this pertains to the average marketer. Our salespeople are to blame, they don’t follow-up the leads.

ROI 133

ROI Coaching CRM Face-to-face 133

Pointclear

FEBRUARY 13, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

PointClear 124

PointClear Telemarketing Sales Qualified Lead Lead Rank 124

criteria for success

JANUARY 14, 2020

In order to do so, you need to understand how your team generates, qualifies, and converts leads. Lead Generation for Professional Services. Lead generation is a crucial part of any sales process. Within financial organizations, marketing is regulated – they can’t promise future results. Download Now.

Sales Process 52

Sales Process Company Top of Funnel Sales Qualified Lead 52

SugarCRM

JANUARY 10, 2023

Automation is now the backbone of sales systems like customer relationship management (CRM), lead generation, and email marketing, helping the salesperson close more deals in less time—with less manpower. . What Is Sales Automation? Reduce costs per sale. Shorten the sales cycle. How to Get Started with Sales Automation.

Sales Automation 26

Sales Automation Top of Funnel CRM Lead Rank 26

Pointclear

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

The Pipeline

JANUARY 27, 2012

At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. Funnel management. HR Management. Lead Management. Time Management. When Sales Met Marketing. Gap Selling.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

Velocify

MARCH 5, 2013

Big players have extensive marketing and advertising budgets, and technology to respond quickly and effectively to prospective buyers. But small businesses have an advantage too; they are known for their personalized customer service, generating repeat and referral business and for their relentless pursuit of the American dream.

Small Business 73

Small Business Small Business Leads360 CRM 73

Hubspot Sales

JANUARY 17, 2018

Learn about sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. The ROI of social selling is huge, but getting started can seem intimidating if you’ve never done it before.

Scale 145

Scale Sage Lead Rank Lead Scoring 145

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? Source: Drift.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

The Pipeline

AUGUST 16, 2011

Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit. Funnel management. HR Management. Lead Management. Time Management. When Sales Met Marketing. B2B Lead Generation Blog.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267