Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

LeadBoxer

JULY 11, 2020

Without a personalized marketing experience filled with carefully timed emails and retargeted ads to keep you top of mind, many of your leads could stall out or fall through the cracks. HubSpot Source When working together, HubSpot’s Marketing and Sales Hubs are a lead nurturing powerhouse. per month.

Lead Nurturing 88

Lead Nurturing Lead Rank Lead Scoring Software 88

SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ). Salesforce.com- Radian6 / HootSuite / UberVu.

Social Media 316

Social Media Competition Media Eloqua 316

Sales Hacker

SEPTEMBER 2, 2023

We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. Subscribe for free to receive new posts and support my work.

Revenue 78

Revenue Lead Rank Lead Scoring Infusion 78

Sales Hacker

FEBRUARY 15, 2018

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. Contact – marketing@saleshacker.com.

Top of Funnel 66

Top of Funnel Revenue Marketing Marketo 66

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 65

BrainShark

JANUARY 14, 2015

The other day, my LinkedIn Pulse revealed the first article in a 26-week blog series that Marketo CMO

Marketo 62

Marketo Marketing LinkedIn 62

DiscoverOrg Sales

SEPTEMBER 13, 2018

Staffing and recruiting companies have a sixth sense for hot passive candidates … but business development and expanding into new markets might not be second nature. Day 3: Send them an email if you have it, or a LinkedIn message – and reference the voicemail again. Noticed you got a position for an open VP of marketing.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

Troops

NOVEMBER 27, 2018

We follow on LinkedIn and comment on posts to catch their attention. For example, as Craig Rosenberg told us about Marketo, “Marketo identifies roles like Director of Demand Gen and markets to those people first, then works their way onto the CMO’s radar.”. Often, this initial outreach doesn’t amount to much at first.

Marketo 114

Marketo Call-back LinkedIn Follow-up 114

DiscoverOrg Sales

JUNE 6, 2017

If your prospect has a social presence that allows you to do sufficient research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. MARKETING MANAGER. In this next example, I’m targeting Megan, a marketer.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

DiscoverOrg Sales

SEPTEMBER 13, 2018

Reading Time: 12 minutes Staffing and recruiting companies have a sixth sense for hot passive candidates … but business development and expanding into new markets might not be second nature. Day 3: Send them an email if you have it, or a LinkedIn message – and reference the voicemail again. Steve over here at DiscoverOrg.

Intent Data 120

Intent Data Strategy Hiring Marketo 120

Lead411

NOVEMBER 16, 2021

competitor Lead411’s solution is feature-rich to include flexibility for nearly every sales, marketing, research and data fulfillment scenario, including bulk list building, CRM enrichment and integration, growth intent, and built-in sales enablement email/SMS campaigns. Addressable Market. Addressable Market. Accuracy of Data.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Cancellation Hiring 98

Fill the Funnel

NOVEMBER 8, 2010

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mark Wilson , VP Corporate Marketing, Sybase, Inc. Speakers: Jon Miller, VP Marketing, Marketo.

Twitter 83

Twitter Conference Axonom SAP 83

DiscoverOrg Sales

AUGUST 28, 2018

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. Anything on LinkedIn, a business website, or press release is fair game.” Seasonality.

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

LeadFuze

AUGUST 13, 2021

1 Anastasia Pavlova, Marketo. The five steps to executing an account-based sales and marketing plan are: Identify Accounts- In these sales training courses, you’ll learn that due to the fact that your efforts will be concentrated on a limited amount of customers, target accounts with the largest potential profits.

Course 98

Course Ideal Customer Profile Training Account Based Marketing 98

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. GoToMeeting , iMeet , and Glance are all companies that market screen sharing. LinkedIn Sales Navigator is a sophisticated system amongst many on the market. Prospective clients can also be approached on LinkedIn without having to connect directly.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 29

B2B Eloqua Social Selling Networking 29

Sales Hacker

JANUARY 21, 2019

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . We’re going to market in about a month.

Scale 13

Scale Marketo Hiring PeopleSoft 13

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 26

B2B Eloqua Social Selling Networking 26

LeadFuze

SEPTEMBER 30, 2023

How to Use AI for Digital Marketing? ” – Research 2 AI tools like Marketo and Constant Contact, are known for their ability to analyze large data sets and identify patterns that humans might miss. From automating tasks with Zapier to crafting personalized messages via Marketo, closing deals has never been easier.

Scale 52

Scale How To Lead Rank Marketo 52

Mereo

APRIL 13, 2022

This is important because alignment between sales, marketing and product teams remains a pressing issue for selling organizations. HubSpot research found one in four companies believe their sales and marketing teams are “misaligned” or “rarely aligned.” Let product and marketing teams share market pulse insights.

SalesForce 36

SalesForce Reachforce Face-to-face Marketo 36

Mindtickle

APRIL 21, 2022

Sales and marketing? Tony : And I think to optimize outcomes and meet or exceed sales targets, sales and marketing teams need to be in constant communication and strongly aligned on their end goals. Tony : Today’s guest has an intimate awareness of the need for alignment between sales and marketing teams. Absolutely.

Top of Funnel 52

Top of Funnel Marketing Ideal Customer Profile Hiring 52

Vengreso

APRIL 4, 2019

Dave suggests that this finding can vary between industry and niche, so even though you just learned the general best practices, you need to apply it in a way that is informed by your knowledge of your own audience and your market. 30:35] A LinkedIn outreach campaign that revealed prospecting effectiveness. [37:48] David on LinkedIn.

InsideSales 94

InsideSales Prospecting Google Marketo 94

Lead411

DECEMBER 1, 2021

Uplead Competitor Lead411’s solution is feature-rich to include flexibility for nearly every sales, marketing, research and data enrichment scenario, including bulk list building, CRM enrichment and integration, growth intent, and built-in sales enablement email/SMS campaigns. Addressable Market. Addressable Market. Intent Data.

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

Sales Hacker

JUNE 5, 2018

On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. She’s one of the top marketing and sales leaders in New York City. Making a break for marketing.

Data 51

Data Marketing Customer Banking 51

Sales Hacker

JANUARY 6, 2020

Only one candidate followed up with me across multiple channels, not just LinkedIn or email. On the flip side, I had multiple candidates fill out the simple form improperly, write me illegibly or in a rushed manner, or not even connect with me on LinkedIn before writing or applying. Final Candidate Test Project.

Hiring 70

Hiring Top of Funnel Marketo Conference 70

DiscoverOrg Sales

MARCH 27, 2017

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

DiscoverOrg Sales

AUGUST 28, 2018

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. Anything on LinkedIn, a business website, or press release is fair game.” Seasonality.

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

Nutshell

NOVEMBER 7, 2019

LinkedIn Sales Navigator. LinkedIn Sales Navigator allows you to take advantage of the social network’s user base of over 600 million professionals. Check out LinkedIn’s partner directory to discover which CRMs the platform currently works with. Related: 6 tips for writing the perfect LinkedIn cold outreach message.

CRM 91

CRM Tools Prospecting Lead Rank 91

Crunchbase

OCTOBER 10, 2019

According to Marketo, 66% of customers expect personalized brand interactions. For instance, they can use automation for social media marketing. To get high-quality leads, brands will need to get specific with their content marketing efforts. LinkedIn Sales Blog ). Fuel your sales team.

Top of Funnel 85

Top of Funnel Social Media Funnel Real Estate 85

Lead411

NOVEMBER 11, 2021

Zoominfo Competitor Lead411’s solution is feature-rich to include flexibility for nearly every sales, marketing, research and data enrichment scenario, including bulk list building, CRM enrichment and integration, growth intent, and built-in sales enablement email/SMS campaigns. Addressable Market. Addressable Market.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Lead411

DECEMBER 16, 2021

Sales and marketing processes are complex, and having a reputable data provider shouldn’t be. Apollo Competitor Lead411 provides an updated UI with a linkedin/web chrome extension so finding data is straightforward and extremely efficient. Addressable Market. Addressable Market. Accuracy of Data. Intent Data. PCRecruiter.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

Green Lead's B2B

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Definitely worth checking out.

Inbound 35

Inbound Outbound Marketo Marketing 35

DiscoverOrg Sales

JUNE 15, 2018

I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. Babies are trainable! It was a revelation. Yes, it’s hard. They all do.

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Referral Marketing. With NextOS, Nextiva has the top solution on the market for uncovering customer insights. Using machine intelligence, LeadBoost gathers the best decision makers in your target market. Notable Clients: Goodsell Marketing.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63