Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Sales Hacker

SEPTEMBER 2, 2023

We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. Kyle Norton – SVP of Sales Yes, with almost every vendor.

Revenue 80

Revenue Lead Rank Lead Scoring Infusion 80

SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ). Salesforce.com- Radian6 / HootSuite / UberVu.

Social Media 316

Social Media Competition Media Eloqua 316

Fill the Funnel

NOVEMBER 8, 2010

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mark Wilson , VP Corporate Marketing, Sybase, Inc. Speakers: Jon Miller, VP Marketing, Marketo.

Twitter 83

Twitter Conference Axonom SAP 83

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 29

B2B Eloqua Social Selling Networking 29

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Referral Marketing. Designed for the unique needs of the technology industry, Datanyze helps businesses by providing data on the software and hardware a website visitor is using. Building a successful business starts with great leads. Web Form Creators.

Lead Generation 64

Lead Generation Lead Rank Lead Scoring Leads 64

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 26

B2B Eloqua Social Selling Networking 26

LeadFuze

SEPTEMBER 30, 2023

How to Use AI for Digital Marketing? In addition to Zapier, other popular software options like Zoho , Salesforce , and Hubspot also offer robust AI capabilities or integration options for communication purposes. From automating tasks with Zapier to crafting personalized messages via Marketo, closing deals has never been easier.

Scale 52

Scale How To Lead Rank Marketo 52

Crunchbase

OCTOBER 10, 2019

According to Marketo, 66% of customers expect personalized brand interactions. For instance, they can use automation for social media marketing. To get high-quality leads, brands will need to get specific with their content marketing efforts. LinkedIn Sales Blog ). Fuel your sales team.

Top of Funnel 85

Top of Funnel Social Media Funnel Real Estate 85

Sales Hacker

OCTOBER 30, 2018

Andrea Austin – VP at Nokia Software | Published Author. She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Joanne Black – Author | Speaker | LinkedIn Learning Instructor. She was recognized as a leading sales mentor by Women in Sales North America.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Sales Hacker

JUNE 5, 2018

On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. She’s one of the top marketing and sales leaders in New York City. Making a break for marketing.

Data 51

Data Marketing Customer Banking 51

Lead411

DECEMBER 16, 2021

Sales and marketing processes are complex, and having a reputable data provider shouldn’t be. Apollo Competitor Lead411 provides an updated UI with a linkedin/web chrome extension so finding data is straightforward and extremely efficient. Addressable Market. Addressable Market. Accuracy of Data. Intent Data. PCRecruiter.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

LeadFuze

SEPTEMBER 30, 2021

You need to invest in lead creation software that is capable of creating tailored lists for your GDPR compliant cold emails. This program enables you to acquire customized leads for entire market segments, particular accounts, or specific individuals. What about their LinkedIn profile? Step 5: Expect GDPR-Related Questions.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Data Lead Rank 52

Sales Evangelist

MARCH 8, 2020

Several marketing automation tools such as HubSpot and Marketo provide this information for entrepreneurs. External sales triggers The second type of triggers are the external sales triggers. The reality in sales is that less than 1% of your market is coming from your website. Those are easy to spot.

Inbound 52

Inbound ROI Leads Marketing Qualified Lead 52

Sales Hacker

JULY 3, 2018

Sales automation tools are software-based solutions that help you perform many sales tasks faster, easier, and more efficiently. Sales organizations now turn to different automation software to infuse new prospects into the pipeline, prioritize lead queues, and enhance the buyer journey. Enhance your marketing efforts.

Sales Automation 66

Sales Automation Outsourcing Services Sales Process Tools 66

SalesHandy

MAY 1, 2020

These resources can be gained by doing market research of your product, gathering your competitor’s ICP (ideal customer profile) records, and checking other resources like survey studies or case studies. Similarly, a software product might be useful for a particular department, but the right decision-maker could be different.

Ideal Customer Profile 87

Ideal Customer Profile Prospecting Top of Funnel Decision Maker 87

SBI

MARCH 19, 2013

LinkedIn – find common connections and turn cold-calls into warm calls. Act-On or Marketo - contacting prospects when they’re most interested. ShadeTree Technology - Deliver the right voicemails, emails, and marketing material based on buyer profiles and sales stage. setting x number of appts).

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

SalesHandy

JUNE 5, 2020

Sales and Marketing Channel utilization in a survey of salespeople. Align sales and marketing teams. Align sales and marketing teams. Your sales and marketing teams must collaborate to make your lead nurturing process work. Linkedin connection template. Subject Line: Sales research + insights on my Linkedin.

Lead Nurturing 80

Lead Nurturing Sales Qualified Lead Lead Rank Lead Scoring 80

Sales Hacker

NOVEMBER 17, 2020

Matt started his career as an opera singer in addition to being a CMO and marketer. Loopio’s response software automatically fills in your RFPs based on answers from past proposals. Matt’s a marketer at heart with a unique blend of creative and operational expertise. We talked about how to make transitions.

Company 102

Company Scale Hiring Revenue 102

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! from Marketo. What is a gap analysis?

Analysis 99

Analysis Top of Funnel Lead Rank Lead Scoring 99

SalesHandy

MARCH 23, 2020

With this list of sales engagement platforms, we’ll explore the most popular ones in the market and how they might fit different teams. PersistIQ Marketo Sales Connect Olono Outplay RollWorks Datananas OneMob FunnelFLARE FunnelFly Xant.ai SalesHandy is a freemium Sales Engagement Platform for Sales and Marketing teams of all sizes.

Top of Funnel 95

Top of Funnel Maximizer Conversion VanillaSoft 95

SBI Growth

JULY 16, 2013

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn and twitter are more professional”. LinkedIn and twitter are more professional”. LinkedIn is the gold standard for B2B social marketing. You need a marketing strategy and approach that works.

Facebook 331

Facebook B2B Marketo Hubspot 331

Mindtickle

APRIL 21, 2022

Sales and marketing? Tony : And I think to optimize outcomes and meet or exceed sales targets, sales and marketing teams need to be in constant communication and strongly aligned on their end goals. Tony : Today’s guest has an intimate awareness of the need for alignment between sales and marketing teams. Absolutely.

Top of Funnel 52

Top of Funnel Marketing Ideal Customer Profile Hiring 52

SalesLoft

DECEMBER 17, 2019

From his time at Marketo to his presence on LinkedIn and his current role as VP of Marketing at EverString, Matt Amundson is probably a name you have heard before. What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade.

Marketo 59

Marketo Marketing Trade Show Eloqua 59

SalesHandy

AUGUST 10, 2020

It also integrates with communication tools like Mailchimp to seamlessly integrate with marketing workflows. . One2Lead is a LinkedIn automation tool that helps put your prospecting efforts on autopilot. You can generate leads by using LinkedIn’s Sales navigator tool and reach out to them with personalized messages. Leadwick .

Lead Rank 119

Lead Rank Lead Scoring Sales Qualified Lead Tools 119

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. ZoomInfo integrates natively with several popular sales software platforms , which automatically enrich lead profiles within your CRM. LinkedIn Sales Navigator. Clearbit Prospector. EverString. Prospect.io.

CRM 91

CRM Tools Prospecting Lead Rank 91

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. What you should do if you’re the first marketer at a company. Early days in marketing [7:48].

Hiring 73

Hiring Demand Generation Agencies Marketing Trade Show 73

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. Twitter: twitter.com/Highspot.

Sales Enablement 129

Sales Enablement Scale Hiring Marketo 129

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. GoToMeeting , iMeet , and Glance are all companies that market screen sharing. There are many proposal software companies to choose from, among them are TinderBox , Proposal Software , CallidusCloud , and Qvidian. Screen Sharing.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

DiscoverOrg Sales

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Sales Hacker

FEBRUARY 19, 2019

Lauren Alt – Marketing Campaigns Manager at Outreach. Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. He also spent close to ten years at Marketo, rose up the ranks and eventually became EVP of worldwide sales. A startup environment is ever changing.

Webinar Metrics 12

Webinar Metrics Cold Calling Marketo Hiring 12

Sales Hacker

JUNE 22, 2020

For instance, taking an account-based marketing approach to things means that, instead of casting a wide net, you tailor your strategy to suit a targeted list of prospects. Alterra Group studies show that ABM campaigns produce a 97% higher ROI compared to other strategies for marketing. Then think outside the box.

Ideal Customer Profile 67

Ideal Customer Profile Tools Account Based Marketing Face-to-face 67

LeadFuze

OCTOBER 6, 2021

Outbound sales, as defined by the American Marketing Association, is the process by which the sales representatives make outbound sales calls or use other sales channels to contact prospects. . In online marketing, it’s critical to understand how to attract the proper audience. Step 2: Build prospect profiles. Analyze your data.

Outbound 52

Outbound Ideal Customer Profile Strategy Consumer 52

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Nimble: The #1 Rated Social Sales & Marketing CRM. Enjoy the list! Top 10 CRM Systems.

Lead Rank 51

Lead Rank Lead Scoring Sales Tools B2B 51

Showpad

FEBRUARY 5, 2021

As manager of a sales team, you play a pivotal role in this process, and so do members of complementary departments like marketing and account management. But it’s always better for reps’ efficiency, productivity and quality of work when their software is intuitively designed and easy to operate.

Sales Enablement 52

Sales Enablement Microsoft Lead Rank Pivotal 52

Sales Evangelist

APRIL 23, 2020

He’s been with the company for 15 months and he’s had a background in enterprise software for over 25 years. Are they engaging with you or with your marketing machine? You can also check out his LinkedIn account. Reach him via these channels: LinkedIn , Instagram , Twitter , and Facebook about any sales concerns.

CRM 52

CRM Siebel Top of Funnel Face-to-face 52