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The Science of Basic Selling Skills

Bernadette McClelland

5. Know your prospects. Find the problem, discover solution, present why solution is best for prospect. If most salespeople struggle with selling value or holding margin when they are in a crucial conversation, then what value would building their ‘ problem-solving skills’ give them instead of ‘overcoming objection’ training?

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5 Things Every Salesperson Should Know About Their Prospects, According to Advantexe Learning Solutions' CEO

Hubspot Sales

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. Business strategies aren’t one-size-fits-all — not every prospect has the same one. Is your prospect's goal to increase revenue? Increase profit?

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Win Rate Hacks

Partners in Excellence

If I start chasing marginal deals or those driven by wishful thinking, I’m not spending my time on “my deals,” those that should be wired for me to win. We can spend a lot of time focusing on specific selling skills, for example questioning, probing, objection handling, presenting skills, closing skills.

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Two Types of Salespeople to Avoid

Women Sales Pros

Time to apply the emotional-intelligence skill of reality testing and seeing things for what they are. The irony behind this selling scenario is that there are other salespeople at the company selling the same products and services — at full margin! They simply need to hire a pleasant person to take phone orders.

Hiring 93
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Strategic Salesperson vs. Tactical Salesperson

The Sales Hunter

And it can be the difference between selling at a low margin short-term and selling at a high-margin long-term. A tactical salesperson is focused on the features of what it is they sell. Too many salespeople are what I refer to as tactical salespeople. Opportunity, however, lies in being a strategic salesperson.

Margin 249
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Is Cheap Price Hurting Your Sales?

The Sales Hunter

First, we’re changing how customers view and feel about the price-to-value relationship on what we sell. Second, we’re changing our sales process, because we’re working on a lower gross margin. Second point is the one of changing your sales process because of lower gross margins.

Margin 221
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Top 4 Reasons Salespeople Struggle to Reach Decision Makers

Understanding the Sales Force

having a hard time telling if the prospect is interested (26%). And companies wonder why their sales cycles are so long, their closing percentages are so low and their margins are slip sliding away. not knowing who else is influencing purchasing decisions (49%). not having appropriate follow-up materials (17%). their comfort level.