Remove Marketing Remove Objections Remove Retention Remove SalesForce
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Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. But starting this spring, Salesforce will start enforcing a policy that limits client access to their Field History data that is older than 18 months.

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Unleash the Power of Your Sales Leadership Team

Steven Rosen

While sales training, sales enablement technology, customer experience enhancement, and marketing are essential components of a successful sales strategy, focusing on developing the sales leadership team yields far-reaching benefits that surpass the advantages of these other investments.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business.

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How to Supercharge Your Customer Expansion Strategy

Zoominfo

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Internal communication and alignment between corporate and sales objectives are crucial for success. Here’s how we put it all together. Setting SMART goals. Measuring progress.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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What is Revenue Enablement?

Highspot

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance.

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Evaluating Your Business Development Strategy

Janek Performance Group

In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Key Metrics for Measuring Effectiveness Measuring the effectiveness of your business development strategy starts with identifying your goals and objectives. In addition, 32% don’t know how much time reps prospect.