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Sales Talent Productivity Risks and Remedies for 2023

SBI Growth

Sales productivity is always a concern for CEOs and their go-to-market leadership teams. There's pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings versus growth, and owners and shareholders hungry for good news.

Remedy 156
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5 Reasons Why Sales Doesn’t use Content from Marketing

SBI

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. By Lee Mayfield, Presentek. So why don’t they?

Marketing 153
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CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

market share in the CRM industry, according to prior analysis from Gartner. Data remedies in place of implementations could save money. If companies could avoid that fraction of implementations in favor of data-based remedies, annual implementation costs generally might decrease by $460 million. Salesforce holds about 19.5%

Analysis 246
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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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Unlock Hidden Sales Opportunities with sales-i and Sugar

SugarCRM

The sales-i cloud-based sales intelligence platform allows sales professionals to identify and target high quality sales opportunities within their existing customer base. In our experience, we helped numerous Sales and Marketing departments overcome some of their biggest operational challenges.

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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. In this lifecycle product management leadership should: Continually gather market inputs by performing an environmental scan.