SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. The pressure is on.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

SBI Growth

APRIL 8, 2013

We engage with a lot of marketing leaders. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like? Not all marketing departments are created equal.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. People don’t want to see unsolicited sales pitches in their inbox.

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

The Pipeline

NOVEMBER 25, 2011

The Pipeline Renbor Sales Solutions Inc.s Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

The Pipeline

MARCH 31, 2011

The Pipeline Renbor Sales Solutions Inc.s Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. March 2008. February 2008. January 2008. December 2007. Tibor Shanto.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. But your marketing needs to be more than dry information, it should make people want to come back for more. Write extensively about your mission and the problems you solve. Share your knowledge in blog articles to get people to your website.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. Each persona represents a distinct segment of your target market.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Allbound

FEBRUARY 26, 2020

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy.

Webinar Metrics 78

Webinar Metrics Strategy Marketing Collateral 78

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start. You want the search engines to reward you, not punish you.

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Igniting Sales Transformation

SEPTEMBER 16, 2019

When things don’t go well, the negative brand impact on your company has greater potential for damage that goes far beyond losing a sale or a current customer. It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. The reverse is also true.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. This fact is supported by the brightest minds, such as: The Sales Executive Council- here. Content marketing has gone from a nice-to-have to a must-have in 2012. Its role is to generate leads.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 257

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Step up your swag.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Bernadette McClelland

SEPTEMBER 8, 2014

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Bernadette McClelland

SEPTEMBER 8, 2014

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. All this content needs to be easy to consume and reusable across the sales organization. Why Sales Content Isn’t Used. Why is that?

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

SBI Growth

JANUARY 22, 2014

Why do you need customized sales training program? 2) You need to expedite the learning curve of your sales reps. A customized sales training program will do both of these. Customizing a sales training program is easier than you think. You can create PowerPoints, Prezi, videos or white papers to name a few.

Training 281

Training Customer Hiring Education 281

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

eBook 56

eBook SAP Banking Exercises 56

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. All sales organizations need new business. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Industries and sales environments differ.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). Propel them further down the sales funnel with white papers and webinars. Whether we realize it or not, we want to buy from people we can trust.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

Sales and Marketing Management

OCTOBER 16, 2017

Storytelling is vital at every point in the sales cycle. In the early and mid-stage of the sales cycle we focus on building relationships by sharing relevant, targeted content all of which tells a story. For example, Momentum Solar has emerged as a national player in the solar energy market. Cold calls. Building relationships.

Real Estate 243

Real Estate Construction Scale Hiring 243

The ROI Guy

DECEMBER 17, 2013

This webcast was conducted on December 5th, and provides a great overview of why traditional white papers may fall short in helping you achieve your 2014 new lead / sales opportunity goals, and why you need to have Interactive White Papers and Benefits Estimators as an essential part of your game plan.

Lead Rank 40

Lead Rank Lead Scoring Opportunity Leads 40

criteria for success

JULY 8, 2021

As the sales advisor, it's vital to be prepared with facts so you can be confident in your services. From the very beginning, an effective tool to use is white-papers or testimonials from past and current clients. A webinar presented by CFS and Can-Do-Ideas. CFS presents: Let's Talk Sales. Share success stories.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Chorus.ai

JANUARY 29, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical.

Industry 52

Industry Marketing Scale Top of Funnel 52

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Identify Your Target Market. Fastest sales cycles? Biggest deals?

Lead Rank 140

Lead Rank Lead Scoring Top of Funnel Leads 140

The Pipeline

AUGUST 10, 2011

The Pipeline Renbor Sales Solutions Inc.s In Conversation – How to Shorten the Sales Cycle. Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution. A Random Walk Up Sales Street.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

SBI Growth

JULY 25, 2013

The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses. The best marketers assess both.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Partners in Excellence

DECEMBER 3, 2015

About 50% of them are prospecting or other marketing communications emails. ” For example, I’ve requested information in the past, perhaps a white paper or a report. I know, by downloading a white paper, I trigger a lot of prospecting calls and some follow up emails. I ignore all of those.

Marketing 48

Marketing Lead Rank Lead Scoring Lead Gen 48