E-commerce That Avoids Channel Conflict
Sales and Marketing Management
FEBRUARY 8, 2021
potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as Some channel partners will complain anyway, but manufacturers need to hold firm. as much as 90%?—?for for a relatively small increase from e-commerce. Best of Both Worlds. Here’s how.
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