Sales Enablement v. Revenue Enablement: What’s the Difference?
Allego
MARCH 26, 2024
Analysts started using the term revenue enablement and have now standardized on that term to describe the enablement space. But is there a difference between sales enablement and revenue enablement? It is a fundamental shift from thinking of enabling “sales” as a team to enabling “revenue” as an outcome driven by multiple teams.
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