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Are you in Social Media Denial?

SBI Growth

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Struggling reps are in denial about buyers using social media.

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Using Video In Social Selling Pays Off For Sellers

SalesFuel

Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. From prospecting to building rapport, social networks offer great opportunities. When researching vendors, buyers often turn to social media to research and learn more about them.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. The subjects of the prospect’s tweets. They had not.

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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting.

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Engaging Your Prospects Across Social Platforms

Alice Heiman

Where Are Your Prospects? . We need to meet our prospects and customers where they are. That might be at a trade show or event, at their office, on the phone, via email or on social media. We want our sales reps to be in the path of our prospects, so they can see us when they need us. So, what do we do?

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Innovative Ways to Maximize Productivity For BDRs

SalesFuel

For outbound lead management, BDRs primarily use email and social media. The company’s analysts define this practice as follows. “… Contact multiple individuals inside a prospect account before concluding that there is no opportunity present.” Before they make contact with prospects, they should address their online visibility.

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