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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting.

Lead Gen 397
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Engaging Your Prospects Across Social Platforms

Alice Heiman

Where Are Your Prospects? . We need to meet our prospects and customers where they are. That might be at a trade show or event, at their office, on the phone, via email or on social media. We want our sales reps to be in the path of our prospects, so they can see us when they need us. The Accion U.S.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite.

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Science-Based Sales Techniques to Help You Hit Your Quota

Autoklose

Yes, You Can Sell on Social Media 5. The main idea behind this approach is that with the help of scientific research, salespeople can better understand what is going on in their prospects’ minds, how they make purchasing decisions, and how to influence their decision-making process. You Need a Hero! Waste No Time 3.

Quota 98
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. Now, you don’t have to call cold prospects to bug them.

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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. How do we know?