The Power of Sales Intelligence #2: Creating an Ideal Customer Profile
DiscoverOrg Sales
NOVEMBER 13, 2017
For most of the companies I’ve worked at, the Ideal Customer Profile (ICP) is has been anecdotal at best … meaning that if you ask sales leader who we sell to, they’ll offer a few key titles, maybe a couple of industries. They might have a company size in mind. A traditional ICP uses these standard CRM fields : Department.
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