Remove sales-white-papers the-value-driving-difference
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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. They enable sellers to know what drives them and how they make purchasing decisions.

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What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. Some examples: Traditionally, we have always thought of marketing driving the creating awareness and demand gen process.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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What is Sales Enablement? Definitions and Best Practices

Pipeliner

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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How to Sell Your Products Through Sales Channels

Janek Performance Group

All sales organizations want to sell more products. Of course, one way is to hire more sales reps. Another way is through channel sales or third-party partners. That’s a lot of business you might not reach with a limited sales force. What Are Sales Channels? On paper, this can seem like a win-win situation.