Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Sales and Marketing Management

APRIL 6, 2020

Not that I mind waiting my turn, mind you, but because often I can spot a faster, better process to get everyone through. . What’s changed is that companies are now empowered to take a data-driven approach to doing so. So why don’t more companies – of all types – have a similar process in place for revenue?” . Not so much.

Industry 279

Industry Revenue Engineering Fashion 279

Zoominfo

JULY 1, 2020

Trying to communicate with someone who speaks a different language can be difficult. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. This can make alignment between the two difficult. What is data collaboration?

Data 246

Data Intent Data How To Intent 246

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. However, many B2B sales teams struggle with inefficient qualification processes. In fact, two statistics cited in Spotio are eye opening: 46% of B2B sales reps list lead quantity and quality as their top challenge.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. Sure, it’s a problem, but your company is doing well. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? It’s not the biggest issue, right?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing. The result?

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework. When Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. The result?

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. The health of companies’ data will become imperative.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

JULY 6, 2020

We talked about important subjects and grew as a company. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Alice Heiman

SEPTEMBER 13, 2023

If you want to grow your business, your entire go-to-market team has to be in perfect alignment. Luckily, you’ll get plenty of ideas and inspiration in this Encore Episode on the Sales Talk for CEOs podcast. A fully aligned go-to-market team is crucial to success, and, in this interview, Pouyan shares how he achieves it.

Marketing 88

Marketing Decision Maker Outbound Software 88

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Poor sales rep interactions are one habit that ruins potential leads.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Alice Heiman

DECEMBER 12, 2023

Have you ever wondered why, despite having amazing products, customers still struggle to understand your company’s value? April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. This podcast is a must listen and her books are both must reads.

Siebel 103

Siebel Positioning Banking SAP 103

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Yet, in most companies, the two departments operate independently—causing frustration and resentment on both sides. Companies with poor sales and marketing alignment have a 4% revenue decline ( source ).

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

BuzzBoard

NOVEMBER 22, 2023

As personalization has already taken the center stage, ambitious marketers and sellers aren’t relying on pre-made templates to create content for any customer engagement. Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content.

B2B 105

B2B Strategy Demographics Social Media 105

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

criteria for success

DECEMBER 14, 2022

Welcome back to Let's Talk Sales ! Carol is a Partner and CMO at Chief Outsiders , providing experienced project-based and fractional CMOs to growing companies. . Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers. . Sales & Marketing Alignment.

Marketing 98

Marketing Social Media Twitter LinkedIn 98

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

JANUARY 24, 2024

Harnessing the Power of AI for Predictable B2B Sales Growth: Insights from Sky Genie’s CEO We recently had the pleasure of engaging in a conversation with Sankar Sundaresan, the CEO and founder of Sky Genie. A growth insights platform tailored for B2B revenue leaders. Predictable B2B sales growth.

Revenue 59

Revenue B2B Video Strategy 59

Allego

AUGUST 24, 2021

B2B deals are high-cost, span multiple touchpoints, and take months to close. It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. 5 Transformative Sales Enablement Priorities.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales Cycle Time.

Revenue 136

Revenue B2B Company Strategy 136

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Alice Heiman

MARCH 12, 2024

A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore. Gillum points out, “ They want training…they want to know how to do it right.

Social Media 75

Social Media Media Revenue Top of Funnel 75