Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Marketing automation is beneficial.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And How Can They Help Marketers? Is it centered around what you do, or is it focused on how what you do can actually address customer needs? And who wouldn’t?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. The COVID-19 pandemic has changed the modern work environment faster and more dramatically than perhaps any other event in modern history. of purpose-driven advertising over time. Now, it’s a corporate norm.

Marketing 166

Marketing Trends Government Face-to-face 166

Allego

FEBRUARY 27, 2024

Imagine your sales team transforming overnight: Tasks that used to pile up are now checked off in record time. With AI, analytics turn into gold, and your sales approach is fine-tuned with precision. Welcome to the big leagues of sales enablement platforms. Key Features: What Makes a Great AI-Powered Sales Enablement Platform?

Sales Enablement 62

Sales Enablement Analytics Follow-up Ideal Customer Profile 62

Smooth Sale

APRIL 19, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Create A Seamless Onboarding Journey For Success In today’s rapidly evolving business environment, the landscape of employee onboarding has undergone a profound transformation, mainly catalyzed by the onset of COVID-19. Here’s how: 1.

Hiring 83

Hiring Insurance Insurance How To 83

Sales Gravy

JANUARY 8, 2024

In the latest episode of the Sales Gravy podcast, we had the privilege of diving deep into the world of prospecting and sales with Kristin Andree from the Andree Group. This episode is a blend of practical advice, innovative techniques, and motivational insights that can transform your approach to sales and client relationships.

Scale 75

Scale Prospecting GoldMine Segment 75

Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. How Can I Maximize Customer Intelligence? What is Customer Intelligence? Why do they want it?

Account Based Marketing 195

Account Based Marketing Customer Top of Funnel Webinar Metrics 195

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . So how do you create a foolproof GTM strategy? A go-to-market strategy , more than anything, is a plan. Yet if it’s so important, why are so many rendered unsuccessful? What’s Broke?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Allego

JUNE 13, 2023

Today, we are thrilled to announce the launch of GO, the modern revenue enablement platform designed to address the fresh set of challenges that revenue teams face. Today, we are thrilled to announce the launch of GO, the modern revenue enablement platform designed to address the fresh set of challenges that revenue teams face.

Face-to-face 62

Face-to-face Revenue Conference Sales Cycle 62

Partners in Excellence

APRIL 5, 2024

Within that, Sales is the most dynamic and challenging role and the combination is really without precedent.” How I got into selling — Martin Mackay Actually, I graduated from Oxford University with a degree in Modern Languages and considered that the last thing I wanted to do was go into Sales!

PeopleSoft 105

PeopleSoft Software Software Course 105

Zoominfo

OCTOBER 5, 2021

Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales and Marketing Management

OCTOBER 31, 2018

Author: Carson Conant The use of sales and marketing technologies has become a critical piece of the puzzle for organizations looking to increase their sales productivity. Yet, chances are most organizations are missing out on a substantial opportunity to boost their sales revenue. The Holy Grail.

Face-to-face 243

Face-to-face Enterprise Enterprise Sales Qualified Lead 243

Allego

AUGUST 21, 2023

Frontline sales managers are the powerhouse behind every high-performing sales team. Their role is critical in driving productivity and fueling employee engagement. However, many frontline sales managers struggle because they don’t receive proper enablement and coaching. They have “unconscious competence,” she said.

Sales Management 62

Sales Management Strategy Face-to-face Coaching 62

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Allego

FEBRUARY 21, 2024

While the topic itself seems like old news, the impact of Brexit has stretched far further than many of us could have predicted, and even now, sellers in the United Kingdom (UK) are still navigating a tumultuous landscape and learning how to tackle the hurdles created by the change.

Strategy 62

Strategy Face-to-face Margin Revenue 62

Sales and Marketing Management

APRIL 22, 2019

In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. The following are the seven major business pain points solved by sales engagement: Business Pain Point #1: Not Optimizing for the Modern Buyer.

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

Showpad

DECEMBER 21, 2023

As 2023 draws to a close, we find ourselves at the precipice of an exciting year in the world of sales, enablement, and marketing. In addition to sales meetings, AI will also be leveraged to augment the role of the internal sales coach, making sales development programs smarter and more scalable.

Revenue 52

Revenue Lead Rank Lead Scoring Sales Enablement 52

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. In this guide, we’ll explore what SCV is, its benefits, and how to implement it. However, when your data is scattered across various platforms, you can’t harness its full potential.

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

BuzzBoard

DECEMBER 22, 2023

Even as technology has delivered a deluge of data and analysis, we struggle to synthesize insights at the speed modern business demands. The key to successfully leveraging these technologies is thoughtful integration that aligns with overarching goals and complements human strengths. Now you are ready to match these needs to tools!

Maximizer 105

Maximizer Tools Lead Rank Pivotal 105

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Speak Their Language: Initiate the Power of Hyper-personalization It’s not just about what you say, but how you say it. Start by doing the usual.

Strategy 105

Strategy Marketing Education Small Business 105

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. B2B Sales and Marketing Alignment.

Twitter 157

Twitter Account Based Marketing Cold Calling Hiring 157

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. But why is this shared responsibility crucial, and how can sales teams lead this collaborative effort? Modern customer service, however, is proactive and multifaceted.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And How Can They Help Marketers? Is it centered around what you do, or is it focused on how what you do addresses customer needs? And who wouldn’t?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Alice Heiman

MARCH 21, 2022

It’s more important now than ever that CEOs lead sales. I have a sales leader in place to lead sales.” ” If you are of the mindset that sales is about sellers , your sales leaders should be leading that effort, but even then, you have a role to play in sales. .” Are you kidding me?

Lead Rank 150

Lead Rank Lead Scoring Top of Funnel Leads 150

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130

Scale Sales Automation Hiring ROI 130

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

Awarathon

APRIL 12, 2024

Understanding the role of Generative AI in training The rise of Generative AI is transforming fields with the ‘adapt or perish’ mantra, and sales training is no exception. Generative AI is on the cusp of revolutionizing sales training programs. Let’s go through this in detail.

Coaching 52

Coaching Training Ideal Customer Profile Face-to-face 52

Highspot

JANUARY 18, 2024

Lengthy sales pitches often fall short. But with SNAP selling’s concise and customer-centric approach, you can enhance sales performance by reducing stress and focusing on needs. This acronym stands as a best seller in sales strategies, aligning perfectly with the demands of the modern buyer. What Is SNAP Selling?

Ideal Customer Profile 52

Ideal Customer Profile Real Estate Customer Decision Maker 52

Highspot

APRIL 10, 2020

In their new report, Building the Business Case for a Modern Sales Enablement Toolset , Forrester explores how modern sales enablement improves customer experience and drives business impact. Modern Sales Enablement Drives Marketing and Sales Alignment. What did the report find?

Sales Enablement 98

Sales Enablement Case Study Report ROI 98

Zoominfo

JULY 5, 2022

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Lead routing is the process of collecting and assigning leads to your sales team in real-time. What is Lead Routing and Why is it Important?

Lead Rank 130

Lead Rank Lead Scoring Revenue Leads 130