Remove messaging-training
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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. I am concerned about the subjects being curated for sales and sales leadership professionals. One or two are sales enablement topics.

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(2:56) “The Importance of Setting Learning Goals for Sales Leaders”

Steven Rosen

In this 2:56 video, Steven Rosen and Colleen Stanley discuss the need for sales managers to go beyond setting sales goals and to define learning goals for their teams. They share how organizations can align learning goals with sales goals and invest in training and resources to support their salespeople.

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Sales Goals or Learning Goals

Steven Rosen

Steven Rosen and Colleen Stanley discuss the strategy of simultaneously setting learning and sales goals. They explore the intricate relationship between continuous learning and improving skills for sales leaders, stressing the need for a balance. In this article, we’ll look at the connection between sales and learning goals.

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Was the Easter Sermon About Salespeople?

Understanding the Sales Force

As someone who for thirty-eight years has led a global sales consultancy specializing in sales, sales management and sales leadership training, I can use the same words to describe people “who belong” to the sales profession. They should be attending weekly training.

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Reinforcement: The Key to B2B Sales Rep Training

Will your B2B sales rep training program result in long-lasting sales performance improvement? Download this whitepaper – Training Reinforcement - Critical For B2B Sales Reps – to learn how to strategically develop your B2B sales training reinforcement and maximize sales rep behavior change (and your ROI).

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Trump, The Iowa Caucus, and Sales Improvement

Understanding the Sales Force

I just make observations which you don’t have to agree with, and if we can leave it at that, you don’t have to stop reading my articles or send hate messages. It doesn’t matter how long you have been in sales, what you sell, who you sell to, the length of your sales cycle or the cost of your product or service.

Guarantee 193
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Coconut Flakes Help to Improve Sales Effectiveness

Understanding the Sales Force

Most salespeople can improve sales effectiveness by changing their beliefs and moving out of their comfort zone. When my team is training salespeople, we are challenging them to leave their comfort zone and do what they have been unable or unwilling to do in the past. I not only didn’t hate it, I liked it. True to himself.

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Sales Enablement: What It Is, What It Isn't, and Where It's Going

Speaker: Roderick Jefferson, Chief Executive Officer

The biggest problem with Sales Enablement is that there is no one universal definition. If you were to ask 10 different people “What is Sales Enablement?” you would get 10 different answers, ranging from training to tech to messaging & positioning. Common myths surrounding Sales Enablement (and how to bust those myths).

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom––a leading video and communications platform company––was finding it increasingly challenging to train their global salespeople on their multiple product lines and 1000’s of different conversations. Increased number of practice sales conversations performed. Noticeable improvement in each rep’s mastery of the messaging.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly. You could identify topic trends, coachable moments, and examples of what good (or bad) looks like.