No More Cold Calling

MAY 25, 2017

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? You’re hosting a dinner party at your home. By Tim Hughes.

Account 288

Account Social Media Social Selling Twitter 288

No More Cold Calling

AUGUST 30, 2018

There’s no such thing as a warm anything in sales—an email, phone call, social media outreach, or even a knock on the door. It’s the same on LinkedIn. Even if they do know each other, name dropping is not the same thing as having a referral. Social selling has finally (and dangerously) reached buzzword status.

Referrals 258

Referrals Cold Calling Social Media Lead Generation 258

Janek Performance Group

FEBRUARY 6, 2024

These deficiencies can hinder selling or drive buyers away. Here, then, are some keys to preparation in selling, including understanding the prospect or client’s industry, account, and people: Industry Prep Central to preparation is knowing their industry. Too many salespeople think the art of selling is homogenous.

Social Media 71

Social Media Ideal Customer Profile Decision Maker Referrals 71

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Attempting to reach decision makers you don’t know on social media is just as pointless. A referral is the best way to get a meeting with the decision maker.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Sales and Marketing Management

DECEMBER 8, 2019

Author: Marie Rosecrans With social and mobile tech now at our fingertips, people today are ultra-connected. The incredible rise of smartphones and social media has been pivotal to this cultural shift. With the advances in mobile phones and social media, “instant” isn’t always fast enough. Crazy, right?

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Social Media 221

Social Media How To Media Twitter 221

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

Sales and Marketing Management

APRIL 30, 2020

The quote states: Let’s not pretend that things will change if we keep doing the same things. B2B sales and marketing leaders have offered valuable and creative ideas for adjusting to the “new normal” that may exist long after the health scare has subsided. Now is the time to invest in digital marketing strategies.

Ideal Customer Profile 207

Ideal Customer Profile Scale Webinar Metrics Consumer 207

Sales and Marketing Management

APRIL 24, 2020

Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example. Information like this will tell you a lot about how to streamline your sales and marketing efforts as well as which companies have the greatest likelihood to buy. . They need data. Lots of data. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

SocialSellinator

DECEMBER 25, 2022

Hashtags are a great way to expand the reach of your posts and develop brand awareness on social media. Most social media platforms, including Twitter, Instagram, and Facebook, allow users to search for content by hashtags. marketing strategy. Hashtags are used to help categorize content on social media.

Social Media 117

Social Media Twitter Media How To 117

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

JANUARY 23, 2021

When the same rep is prospecting for enterprise-level prospects, the enterprise CEO persona will help the salesperson shape the conversation straight out the gate. If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Let’s jump in. What are Prospecting Techniques?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Adaptive Business Services

MARCH 23, 2022

With a grateful nod to Heinz Marketing , Lifehacker , Inc. welcome to “How I Work It – Social Selling”. I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Personalization.

Social Selling 101

Social Selling Social Media Twitter Networking 101

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

BuzzBoard

FEBRUARY 8, 2024

Understanding the Concept of Social Media Listening in Small Business In the rapidly evolving digital realm, social media listening is a tool every small business owner should be aware of. It’s important to distinguish social media listening from social media monitoring.

Social Media 52

Social Media Small Business Small Business Media 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

SalesFuel

APRIL 26, 2024

There’s a chance that ad spending will return to normal this year since sales are anticipated to do the same. “In What Media Types to Use According to Insideradio, in 2023, the typical dealer’s ad budget is allocated between these ad media types: Third-Party Listing Sites: 20.7% Search Engine Marketing: 19.9%

Revenue 52

Revenue Strategy Advertising Advertising 52

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 130

Nutshell

APRIL 3, 2024

When your customers are frustrated with the quality of your products, services, or support team, they’re likely to ditch your company for a competitor — unless you can help resolve their issues satisfactorily. But how do you even know if your customers are happy or not? The answer is: You keep track of customer satisfaction.

Customer 71

Customer Churn Lead Rank Lead Scoring 71

Vengreso

JUNE 12, 2023

There are many misconceptions about modern selling. To meet these expectations, modern selling leverages new tools and techniques, such as social selling and virtual selling , to achieve the same goal as traditional selling: create more sales conversations and increase win rates.

Ideal Customer Profile 122

Ideal Customer Profile Decision Maker Travel Social Media 122

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Which social, environmental, or even political causes are they (perhaps inadvertently) backing with their purchases? Isn’t it enough to have a snappy name and pithy slogan?

Social Media 223

Social Media Scale Consumer Loyalty 223

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on?

Social Media 100

Social Media Media Strategy Benefit 100

Anne Miller

APRIL 12, 2022

What do you spend your marketing time thinking about? When you ask life insurance marketing guru Lynn Lavender that question, she’ll tell you she spends a lot of time trying to create compelling social media posts. Lynn’s examples below may inspire you to do the same for your business. . Rejuvenation!

Insurance 117

Insurance Insurance Social Media Exercises 117

Smooth Sale

FEBRUARY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Marketing Errors That Can Sink Your Business? It means you need to take marketing your business very seriously. It also means you must use caution upfront to avoid making rookie marketing mistakes that can destroy your business.

Marketing 78

Marketing Social Media Hiring Analytics 78

Hubspot Sales

JANUARY 23, 2024

You always want to be on the same page with customers about their goals. You always want to be on the same page with customers about their goals. For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up. 10 Upselling Strategies for 2024 1.

Data 85

Data Strategy Customer Social Media 85

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. But don't fear.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. The B2B playbook is changing.

Media 71

Media Company Distribution How To 71

SalesHandy

JULY 5, 2021

Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist. Throughout this blog, we’ll learn all about it – how to make social selling part of your process, along with bonus tips.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Hubspot Sales

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform. Table of Contents What is LinkedIn’s Social Selling Index?

Social Selling 88

Social Selling Lead Rank Lead Scoring LinkedIn 88

Partners in Excellence

APRIL 22, 2020

Over the past 5 or so years, it seems a large number of people think social media and social platforms are the future of sales and marketing. If ever, social media were to live up to the “promise” of becoming the future of sales and marketing, one would think it would be now.

Social Media 111

Social Media Media Face-to-face Twitter 111

Crunchbase

APRIL 11, 2023

Inbound prospecting relies on marketing efforts to drive action or engagement from prospects. Inbound prospecting relies on marketing efforts to drive action or engagement from prospects. Prospecting is the process of researching and pursuing potential customers for your business. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Inbound prospecting relies on marketing efforts to drive action or engagement from prospects. Inbound prospecting relies on marketing efforts to drive action or engagement from prospects. Prospecting is the process of researching and pursuing potential customers for your business. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

SocialSellinator

SEPTEMBER 30, 2021

It's time to get personal with your social media strategy. The beauty is that Dynamic Product ads will automatically pull images, pricing data, and other information from those products into pre-designed templates that give off the perfect marketing vibe, so they can actually be created relatively easily. Use Multi-Product Ads.

Facebook 111

Facebook Strategy Social Media Marketing 111