value-creation-as-a-form-of-discounting 
Partners in Excellence
JUNE 17, 2015
There are all sorts of articles on creating superior differentiated value. Lots of them talk about creating more value than the customer expects, surprising and delighting them. Just the concept of “added value,” is actually value over and above what the customer needs and expects.
Pipeliner
NOVEMBER 9, 2021
From reconnecting with shoppers who have abandoned their cart, to promoting new deals and discounts, to upselling additional products and services to existing customers, there is no shortage of ways that you can leverage email marketing for increased revenue. Email Marketing.
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Nutshell
MARCH 19, 2021
Consider adding sign-up forms in strategic places across your website, such as your site’s header and footer, in the sidebar, and throughout your blog posts. These are forms that appear in the middle of users’ computer screens after they take specific actions, such as scrolling down web pages. Because it’s yours.
Hubspot Sales
DECEMBER 26, 2023
Like the rest of the world, I’ve been paying close attention to how people are using Twitter since Elon Musk purchased the platform and rebranded it as X. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. and 528 million globally in 2023, it remains a popular social media platform.
PandaDoc
MAY 30, 2019
Offer strategic discounts. To close it, you’ll have to not only prove your value but also get buy-in from the prospect’s social media, design, and account management departments. A slow sales cycle is kryptonite to good sales teams. It hinders accurate forecasting, hurts team morale, and slows growth. Watch now.
Partners in Excellence
JUNE 28, 2017
There’s a fascinating discussion about the various dimensions of “value” driven by Deb Calvert’s article on Why Prospects Are Buying From Your Competitors. But there is a part of the discussion that really bothers me, it’s about the concept of Value Add. First, we have to think, “What is value?”
Partners in Excellence
AUGUST 4, 2016
Leanne Hoagland-Smith wrote an outstanding post, The Ultimate Sales Goal Is Connecting With Customer Value Drivers, Not Creating Value! In the post, Leanne hits head on what too many sales people miss about value. We tend to think of value and value proposition in our terms.
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