Far too many sales teams treat proposals as little more than glorified information packets. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons.
To wield them properly, you must approach writing sales proposals as both an art and a science. This balancing act is crucial. Proposals can cement a sale, lead to a larger-than-expected transaction, or even result in more business down the line. You don't want to get it wrong.
PandaDoc asked 10 high-profile B2B sales leaders from companies like G2 Crowd and Sales Hacker how to get it right. Their insights into how to write a winning sales proposal come from years of experience (and trial and error). Each contains actionable strategies to give you a serious leg up on the competition.