How Zoom Uses AI to Ramp up Sales Certification and Proficiency

How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom––a leading video and communications platform company––was finding it increasingly challenging to train their global salespeople on their multiple product lines and 1000’s of different conversations.

Their sellers had different levels of experience and proficiency, and it was a constant struggle to get them properly certified, especially as traditional methods were proving to be unexciting, time-consuming, and ineffective.

Zoom realized it was time to try a new, innovative AI-driven approach.

Download Second Nature’s case study to find out how Zoom achieved:

  • 100% participation in their certification program
  • Increased number of practice sales conversations performed
  • Standardized feedback and scoring of practice sessions
  • Noticeable improvement in each rep’s mastery of the messaging

About Second Nature

Second Nature helps people have better conversations. The company is the first to offer a platform for immersive sales simulations in natural language. By practicing with “Jenny,” an AI-powered conversation partner, sales professionals improve their performance and confidence by gaining real time, personalized feedback. Managers and executives use Second Nature to effectively roll out their strategy and influence their teams’ conversations in the field, at scale. The company is based in Tel Aviv and New York. For more information, please visit

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