Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey!

How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them.

This infographic clarifies three common areas of confusion:

  • How does company-level and contact-level data differ?
  • What exactly is first-party, second-party and third-party data?
  • Which type of intent data is best for meeting specific goals?

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