B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.

This is not accomplished by creating more content or sending more communication. The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Join Carlos Hidalgo for a candid and in-depth conversation about:

  • Developing a conversational approach to demand generation
  • The importance of early engagement
  • How to manage your customers' first impressions
  • And continuing the conversation in a way that fosters rewarding relationships for you and customers.

January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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