How B2B Buying Has Changed – And How Sales Teams Must Adapt
A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge.
For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.
While buyers clamor for a seller-free experience, sales teams are left in the dark, bereft of crucial insights to their buyers’ progression. The ramifications are dire: diminished access for sales, stalling deals, and plummeting productivity.
To thrive in 2024 and beyond, businesses must adapt. Read on to learn how to regain influence over deals and chart a course towards sustainable, profitable growth!
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