The 2021 Sales Pro Central MVP Awards!

Sales Pro Central brings together the best content from hundreds of industry thought-leaders. These awards will recognize the Most Valuable Posts as judged by our readers, award committee, and our machine intelligence and social media. We will recognize the posts that provide the highest value to industry professionals - useful and actionable information, that is tactical or strategic in nature, providing either long-term or short-term value.

Check out the 2021 MVP Award Winner Acceptance Speech Compilation:

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Click on the categories below to vote for your favorite articles to win a Sales Pro Central MVP Award! You can vote for up to 3 articles per category and a Sales Pro Central account is needed to participate.


Awards will be given for articles covering the following categories:

Audience Size

Every day, our articles are read by an audience of over 233,000 people on our site and newsletter. We use our machine intelligence and social media, bolstered by our editorial team, to curate this content.

But as 2021 comes to an end, we want to know: of all of our articles, which are the best of the best? Our machine intelligence, social media, and editors can get us close. But we want that extra special touch that comes from beloved reader feedback.

You can represent these 233,000 readers. Cast your vote and let us know what you like to see!

Judging Criteria

We're judging posts that we see to provide the highest value to industry professionals. Does your article include useful and actionable information? Is it tactical or strategic? Does it provide short- or long-term value? Those are the types of questions our judges will be asking themselves.


Submitting content for consideration

Articles must have been published between October 13th, 2020 and October 11th, 2021 to be eligible.

Nominations are open until October 11th, 5pm Pacific Time. After that, our panel of judges will review the nominations and narrow them down to a list of finalists for each category.


Finalists will be announced on November 15th. Once finalists are announced, we will open up voting to our readers. When voting is open, you will be able to click on the categories listed towards the top of the page and select up to three winners per category. An account with Sales Pro Central is needed to vote. Voting ends on November 29th. Winners will be announced on December 13th.

Program Committee

Meet our expert panel of judges!

Steven Rosen, MBA

CEO and Founder, STAR Results

Steven is the CEO and founder of STAR Results. STAR Results is a sales leadership consulting, training, and coaching organization dedicated to leadership development. Steven works with sales executives and managers to achieve outstanding results in times of change. He is the author of "52 Sales Management Tips – The Sales Manager's Success Guide." He has been featured in Selling Power Magazine,,,, Top Sales World and Huffington Post. He is recognised as Top 50 Sales Influencers by Top Sales World. Visit Steven's website:

Russell Hornfisher

Author, How to Treat Your Employees Like a Dog

Russell Hornfisher has held positions ranging from District Sales Manager to President. He earned a Master’s of Science Degree in Organizational Behavior and Development, and taught in the School of Business at University of Northern Iowa and Eastern Michigan University as an adjunct instructor. In his spare time he has fostered, trained, showed and is currently an AKC and UKC Judge. Most recently, Russell authored a book How to Treat Your Employees Like a Dog.

Deb Calvert

President, People First Productivity Solutions

Deb is the president of People First Productivity Solutions. She is the author of Stop Selling & Start Leading® and DISCOVER Questions® Get You Connected (one of the “Top 20 Most Highly-Rated Sales Books of All Time” according to HubSpot). Deb was named one of the "65 Most Influential Women in Business" by Treeline and an inductee into the Sales Hall of Fame. She's the founder of The Sales Experts Channel and is a Certified Master of The Leadership Challenge®, a Certified Coach, a sales & leadership keynote speaker, and a former HR & Sales Director with a Fortune 400 media company. Deb is also the author of the award-winning weekly blogs: CONNECT2Sell and CONNECT2Lead.

Julie Hansen

Keynote Speaker, Author, Actor

Virtual selling expert Julie Hansen helps sellers present and close with confidence and credibility on video. She is the founder of the Selling on Video Master Class and the author of Look Me In The Eye: Using Video To Build Relationships with Customers, Partners and Teams and Sales Presentations for Dummies. A former sales leader in technology and media, Julie also worked as a professional actor appearing in over 50 commercials, tv shows, and films. Check out her website here.