The Importance of Branding in Today's B2B Customer Acquisition
SBI Growth
OCTOBER 6, 2012
The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. During Greg’s tenure, the brand ‘Yellow Freight’ went from the unpleasant designation by Fortune Magazine as the worst of five national trucking firms in the LTL industry in 1996, to #1 in the industry by 2001.
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