The Importance of Branding in Today's B2B Customer Acquisition
SBI Growth
OCTOBER 6, 2012
The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. For an emerging brand, marketers must provide air cover for sales reps to gain traction.
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