The ROI Guy

FEBRUARY 14, 2011

As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JULY 15, 2009

d=897224256317007750 This new tool will help VMware quantify realized ROI for its ROI guarantee program, a groundbreaking ROI service level agreement to assure up-front that customers achieve promised savings: [link] Posted by Tom Pisello at 8:23 AM Email This BlogThis! Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. in 2006, but still much lower on the trust scale than almost all other sources.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Nutshell

JUNE 29, 2021

In 2005, it released Zoho CRM , followed by Projects and Sheets in 2006, and Zoho Meeting in 2007. Its users also enjoy the ability to create multiple sales pipelines , customize reports, and integrate with third-party software through native integrations and Zaps where the integrations fall short. And Zoho’s growth continued.

CRM 116

CRM Hubspot SalesForce Google 116

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. But up-front purchase price isn’t everything. Good argument that B2B marketing needs ROI. Interesting post, Tom. Interesting post, Tom.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

FEBRUARY 4, 2009

Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

Sales Hacker

NOVEMBER 3, 2020

It’s the leading RFP response software trusted by more than 800 high-performing organizations across North America. So I ended up doing my MBA and not going to medical school. Then realized fairly early on that I wasn’t equipped to work for others and landed up starting FirePower. I was 26 years old at the time.

Scale 70

Scale Call-back Hiring Company 70

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

JANUARY 10, 2011

Thats up from 21% last year, when "selective spending in a few key areas" and "maintaining service levels with flat budgets" topped the agenda (at 28% and 23% respectively). When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases.

ROI 40

ROI Social Media Decision Maker Survey 40

Nutshell

JANUARY 15, 2024

Every business can get up to speed to sell its products online when equipped with the right tools. An ecommerce platform is a software solution that helps businesses build and manage their online stores. The best ecommerce websites are user-friendly, empowering business owners to quickly set up and manage online stores.

Analytics 77

Analytics Social Media Scale Up-Sell 77

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server? As well, the costs for hardware platforms, software licensing, management utilities and business resilience should be tallied, since these typically consume 40% or more of any database project’s cost. Your Sales & Marketing Ready to Do Business with F.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

Nutshell

JANUARY 15, 2024

Every business can get up to speed to sell its products online when equipped with the right tools. An ecommerce platform is a software solution that helps businesses build and manage their online stores. The best ecommerce websites are user-friendly, empowering business owners to quickly set up and manage online stores.

Analytics 59

Analytics Social Media Scale Up-Sell 59

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

SEPTEMBER 4, 2007

Delivers significantly higher availability and agility up-side benefits than projected up-front. 4] Shulz, Gary, “Storage Power and Cooling Issues Heat Up&# , May 21, 2007 [link] - the U.S. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. to 1 consolidation ratio.

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

DECEMBER 14, 2005

These project type classifications are from the foundation to the pinnacle as follows: • Level 1: IT Infrastructure and Mandatory/Compliance- these investments form a solid foundation for further advancement. . Following such generalized advice can lead to spending misallocation and competitive disaster.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

The ROI Guy

DECEMBER 14, 2005

IT spending is expected to grow again for the second straight year, with average 5-8% increases expected again for 2006. And then there’s the project backlog where many IT groups are still not close on catching up to business unit requirements for new solutions, enhancements or upgrades.

Outsourcing Services 40

Outsourcing Services Trends Survey Analysis 40

The ROI Guy

NOVEMBER 8, 2006

For an organization considering RFID projects that might require significant up-front investment, how can these general early adopter guidelines and case studies be used to ensure that individual programs generate positive business benefits and a tangible ROI? How Does RFID Drive Tangible Benefits?

ROI 40

ROI Retail Distribution Scale 40

The ROI Guy

JULY 22, 2010

The ShoreTel TCO Tool demonstrates that eliminating complexity with ShoreTel’s brilliantly simple solutions can reduce their TCO by up to 40 percent or more. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

Sales Hacker

OCTOBER 21, 2019

Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. Keep reading to learn who they chose as the most dynamic women sales leaders and the most dynamic up-and-coming women in the industry — listed in no particular order. Jill Konrath.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker

OCTOBER 5, 2018

And while there is no one perfect trajectory that a sales career follows, there are some key questions you should ask yourself before you start the journey. Can you spot sales performance issues before they blow up? The best way I have found to make my sales meetings productive is by conducting meetings standing up.

Hiring 70

Hiring How To Lead Rank Lead Scoring 70

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

AUGUST 5, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 10, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Alinean has coined a term to capture this change - Frugalnomics.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. SiriusDecisions Perspectives.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Ideal Customer Profile Social Media Customer 40

The ROI Guy

AUGUST 5, 2010

• A dollar invested today could earn interest over time, so the investment needs to make up for the lost opportunity. The exponent in the denominator is also equal to each year of the analysis, up to n, the number of years in the analysis term. From this investment, the company expects to save $200,000 each year.

ROI 45

ROI Social Media Discount Analysis 45