Zoominfo
JUNE 30, 2019
Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.
No More Cold Calling
JUNE 9, 2019
That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. From Personal Connections to B2B Leads.
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No More Cold Calling
JUNE 6, 2019
That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. From Personal Connections to B2B Leads.
Zoominfo
AUGUST 12, 2018
So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.
Sales and Marketing Management
SEPTEMBER 28, 2020
B2B Sales Operations Are Changing for Good. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce. A LeadMD survey of US B2B companies observed that over half of respondents are still in the market for purchases.
Alice Heiman
DECEMBER 13, 2022
Listen to the entire episode to learn how to build your modern B2B sales strategy and team. Watch the podcast below or on our YouTube channel. He spent twenty years selling and leading a sales force in the highly commoditized industry of staffing before becoming a writer and publishing daily at thesalesblog.com since 2009.
The Pipeline
JUNE 8, 2011
December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. B2B Lead Generation Blog.
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